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 / Updated  / Source: NBC News

A dating website for married people looking to cheat said it wants to pursue an IPO in London this year, reports Bloomberg. is a dating website that charges men to be introduced to women. It markets itself to spouses looking for extramarital affairs.

This isn't the first time the site's parent company, Toronto-based Avid Life Media, has tried to go public. The company previously failed an IPO attempt in Canada and is looking to raise as much as $200 million in London, Bloomberg reports.

Although the U.S. accounts for about half of its business, the company is looking to Europe where the idea of an adultery website might be more socially acceptable, Bloomberg reported.