What do a cat with opposable thumbs, a Sasquatch, and a pug with supersized strength have in common (aside from the fact that, as far as anyone knows, they’re all mythical)?
They’re all part of the commercials that were voted as this year's funniest on Turner Broadcasting System’s annual “Funniest Commercials of the Year” special, which debuted Wednesday night.
This year’s program was hosted by actor Isiah Mustafa, who is pretty familiar with funny commercials himself. He’s probably best known for starring in the popular Old Spice commercial in which he is transported from shower to yacht to horseback, bearing diamonds and “tickets to that thing” for female viewers, all because he uses the brand’s body wash.
Viewers were able to watch and vote for their favorite commercial on TBS’s VeryFunnyAds.com, and the 10 selections garnering the most votes were presented on the show.
The big winner was a spot for Cravendale’s milk, called “Cats with Thumbs,”by advertising agency Weiden+Kennedy. The commercial shows what would happen if cats were equipped with opposable thumbs. Various felines are shown reading and turning pages in books, working on embroidery projects, and gripping a ball with one paw. The cats then form a West Side Story-like gang, complete with finger-snapping and berets. The gang use their thumbs to grip a doorknob and open the door to a man’s kitchen, then then stand in the doorway, menacingly demanding Cravendale milk.
In second place was a spot for the Norwegian bank DnB NOR called “Finally Married,”by the Norwegian agency Try/Apt, Olso. The ad features a woman who wakes up in a fancy hotel room, very hung over, discovering she got married the night before. She is puzzled as she examines a wedding dress she evidently wore and Polaroid pictures of a wedding. She is then greeted by actor George Clooney, evidently her new husband. He wants to show his new bride some homes online that he is considering buying for them. The ad tells viewers “some people are lucky in life, but for the rest of us, saving up can be smart.”
And in third place came the spot for Vigorsol gum, called "Air Action,"which was made by the agency BBH in London. In the commercial for Vigorsol's Italian audience, viewers are shown a couple in a long-distance relationship who miss each other so much the man chews a piece of the gum and blows his breath into a bottle to send to the woman. When she opens it, the bottle — ostensibly because of the extreme freshness of the gum — produces a wind so strong that the skin on her face is blown back and her pet parrot loses all of its feathers.
Here are the rest of TBS’s funniest commercials of the year. Which ones were your favorites?
4. Kia, "Share Some Soul"(David&Goliath, Los Angeles)
5. Land Rover, "Sword Collector"(Young & Rubicam New York)
6. Jack Links, "Sprinklers" (Carmichael Lynch)
7. Snickers, "Party"(BBDO, New York)
8. Doritos, "Pug Attack"(Goodby, Silverstein & Partners)
9. SNY, "Muscles" (Ogilvy & Mather, New York)
10. Volkswagen, "The Force"(Deutsch)