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The real estate website Zillow is looking to acquire its rival Trulia, Bloomberg reported on Thursday, citing people familiar with the matter. The move would combine the two real estate websites with the most traffic in the United States.

Shares of both companies were up following the report -- Zillow by 25 percent and Trulia by nearly 40 percent. Trading on the two firms was briefly halted earlier.

Zillow, which has a market value of about $5 billion, could value Trulia at as much as $2 billion in a purchase, and a deal could be announced as soon as next week, reported Bloomberg.

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