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Connected international travel has grown dramatically over the past several years, bringing smartphone-equipped visitors to cities around the world.
Faced with expensive or nonexistent connections, travelers are turning to Wi-Fi hotspots to scan restaurants reviews and download directions.
To empower international tourists, savvy destinations are investing in free Wi-Fi hotspots in public spaces and transit systems that give travelers the ability to access information in real-time, without arriving home to massive data bills.
“It really puts all available resources at travelers’ fingertips for a low cost or no cost if they have a Wi-Fi enabled device,” explains William Bayne, CEO of Transit Wireless, an organization built to bring Wi-Fi to New York City’s subway stations.
“We get feedback all the time that tourists are able to avoid big roaming costs.”
— Samantha Shankman, Skift
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