Southwest Airlines is putting a new paint job on its planes, adding a splash of bright color as it enters middle age and faces many changes. The airline introduced its new livery Monday to a rally of several hundred employees in a hangar at its headquarters next to Dallas Love Field.
Blue is still the dominant color, but the planes will also have red, yellow and blue swooshes on the tail and wing tips and "Southwest" in big letters along the side of the fuselage. "It's a bold look; it's an updated look," declared CEO Gary Kelly. Southwest wasn't able to keep it a surprise. Pictures of a Boeing 737 in the new livery leaked on the Internet over the weekend.