Go Far: Spread the word! Or, how to master the art of pitching to the press

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By JJ Ramberg

When it comes to promoting your business, it’s important to master the fine art of pitching to the press. MSNBC Your Business’ JJ Ramberg has been on both the sending and receiving end of countless pitches, so she has a unique insight. She shares tips to make this vital task easier — and more successful.