Should David Beckham be "#covered" or "#uncovered" in his H&M Super Bowl ad? The answer for fans of the soccer superstar seems nearly obvious, but the retailer is asking it anyway in teasers for its David Beckham Bodywear spot. Shot in two versions, online voting will determine which one makes it to the big game.
The spot features the former player locked out of a photo shoot on a rooftop with no way down, sporting only his briefs. Through a series of stunts, like ziplining, scaling buildings, and obstacle hurdling, all of which he apparently performed himself, he tries to make his way back inside.
In the conclusion of the 30-second spot David will either be "#covered" or "#uncovered." In the former, he shows up at the shoot clad in his underwear. In the latter, a camera cutting him off just above the groin will leave the impression he's in the buff. Viewer votes will determine his fate.
Viewers will also be able to "buy it like Beckham" and purchase the clothing he wears in the ad directly from their TV through a special "t-commerce" platform, provided they have a 2012 or 2013 model internet-connected Samsung Smart TV.
Voting runs through 11:59 p.m. Eastern on Feb. 1.