Ben and Jerry from the eponymous ice cream empire are lending their scoops to help Democratic candidates knock off Republican House incumbents in November's midterm elections.
Ben & Jerry's founders Ben Cohen and Jerry Greenfield, in partnership with the progressive MoveOn.org, are running television ads to help five Democrats — Ohio's Aftab Pureval, Colorado's Stephany Rose Spaulding, Iowa's J.D. Scholten, Kansas's James Thompson, and Illinois's Lauren Underwood.
In an interview with NBC News, Cohen said that the goal is to "bring a national spotlight and national name recognition" to candidates that exemplify "Ben & Jerry's values."
"We are lending what we can, which happens to be ice cream, to highlight their races and hopefully send the message to people around the country that if you want to support someone in this upcoming election, these are some really good candidates to support," he said.
"These candidates exemplify those Ben & Jerry's values of compassion, economic justice social justice. If that's what you're into, these are the guys to vote for."
The new spots are similar for all five candidates — Cohen and Greenfield are briefly shown on camera talking about the importance of this election, sharing praise of each candidate. The ads start airing Monday on MSNBC, CNN and Comedy Central.
The ice cream moguls had already endorsed the five candidates, as well as two others — Pennsylvania's Jess King and California's Ammar Campa-Najjar — by creating limited-edition ice cream flavors to help raise money for their campaigns.
Cohen told NBC News that the pair still supports those two candidates but that they were unable to secure enough funding for an "efficient" ad buy in each of those two districts. King is running in the Harrisburg area, while Campa-Najjar's district is mostly covered by the San Diego media market and includes a bit of the pricey Los Angeles market too.
All of the candidates have their work cut out for them against incumbent Republicans who are mostly seen as favorites to win reelection.
Pureval's bid against Ohio Rep. Steve Chabot and Underwood's race against Illinois Rep. Randy Hultgren are both rated by the nonpartisan Cook Political report as toss-up races.
Campa-Najjar's race against California Rep. Duncan Hunter is rated "lean Republican" and Scholten's bid against Iowa Rep. Steve King is rated "likely Republican."
And Cook doesn't even rate King, Thompson and Rose Spaulding's races as being competitive.
The campaign is not Cohen's first foray into politics. He was a vocal supporter of Vermont Independent Sen. Bernie Sanders's presidential bid, for which he also created a special-edition ice cream flavor. He's also been a vocal proponent of campaign finance reform.
This cycle, he's also hitting the campaign trail, having previously traveled to Iowa, Ohio and Illinois and subsequently heading to Colorado and San Diego.
In his conversation with NBC, Cohen linked his current political involvement to his push for Sanders and Democrats in 2016.
"Whatever we all did last time, last election in 2016, obviously it wasn't enough," he said.
"So we've got to pull out all the stops this time, and scrape the bottom of the barrel. For us, it's the bottom of the ice cream freezer barrel, and for everyone else, it's what their barrel is."