Is Netflix on a mission to hire all of the Disney/Fox talent?
On Thursday, the streaming video giant said it signed Kenya Barris, the creator of ABC's "black-ish," to a multi-year deal to produce new series exclusively at Netflix.
The new deal comes after Netflix signed Ryan Murphy, the former Fox producer behind "American Horror Story," and ABC's Shonda Rhimes, the creator of "Grey's Anatomy," to wide-ranging content deals. Variety quoted an unnamed source saying the deal is worth $100 million to Barris.
CNBC's Michelle Castillo explained why so many producers want to work with Netflix these days — producers get more money upfront including their initial production budget plus 30 percent on top while agreeing to take less of the back-end (money made from the show after it’s released).
The Wall Street Journal's Joe Flint noted that Barris exited his ABC Studios deal after tensions about an episode involving athletes taking a knee. (ABC and ESPN are both owned by Disney.)
A casual Netflix watcher might be having a bit more difficulty locating shows given the vast amount of originals to choose from. The company is on track to make 1,000 original movies and shows by the end of the year.
Barclays analyst Ross Sandler pointed out in a July investor report that too much content could affect the Netflix user experience: "The deluge of originals on the service can worsen user experience by making content discovery more difficult.”
One TV agent told The Query that they're starting to observe early signs of a backlash with some clients wondering about whether their content will find an audience with so much competition.