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1179d ago / 11:36 PM UTC
NRCC drops flurry of ads in race for the House majority
The National Republican Congressional Committee opened the advertising floodgates Wednesday with the release of a dozen new television ads in key House races.
The spots are all attack ads, a strategy that lines up with our First Read analysis from earlier this week which noted that Republicans have made it clear that their main focus is to disqualify candidates one-by-one.
Until Labor Day, outside groups like the Congressional Leadership Fund had been handling that dirty work, with the NRCC largely keeping its powder dry in general election matchups. But, no longer.
While the NRCC has been outraised by its Democratic counterparts, it still has a boatload of cash to help the GOP hold the House. Through July, the group reported having almost $68 million in the bank, and ad-spending figures from Advertising Analytics shows the NRCC booked more than $44 million in advertising from Labor Day through Election Day. Democrats plan to spend heavily too—the Democratic Congressional Campaign Committee has more than $50 million in ad-time booked over the same period.
Here's a quick rundown of the targets and the main lines of attack the GOP are using in the current ad blitz:
Texas-32: The new spot hits Democrat Gina Ortiz Jones for having lived in Washington, where she worked in the U.S. Trade Representative's office under both former President Obama and briefly under President Trump, before moving back to Texas ahead of her congressional run.
Texas-07: This attack on Democrat Lizzie Pannill Fletcher attempts to kill two birds with one stone, dropping some opposition research from her time as a lawyer defending a company in an oil spill while lobbing the typical bombs at Fletcher for being too liberal and supporting House Minority Leader Nancy Pelosi.
Minnesota-03: Democrat Dean Phillips is hit for his opposition to the GOP tax plan and on reports he initially give employees of his coffee shop health care. His campaign has called those attacks misleading, noting there were no full-time employees at the start and that paid those employees high wages so they could afford health care on the individual market.
Minnesota-01: This ad attacking Democrat Dan Feehan links his Milwaukee background to learning "Chicago-style politics" and hits Feehan as a supporter of Pelosi and Democratic presidential candidate Hillary Clinton.
Minnesota-02: So much for Minnesota nice—this ad attacks Democrat Angie Craig's business record, which was an issue during her 2016 matchup against Republican Rep. Jason Lewis.
New York-19: The new NRCC ad is yet another attack from Republicans on Antonio Delgado's rap career, which has become their top hit in this race.
New York-22: The NRCC calls Democrat Anthony Brindisi the "right-hand man" of New York Democratic Gov. Andrew Cuomo.
Florida-26: This spot revives the GOP push to link Democrat Debbie Mucarsel-Powell to a "shady Ukranian militia leader" since her husband did work for companies with links to the leader. Mucarsel-Powell's campaign blasted the association when it first surfaced in July as too indirect.
Virginia-02: Democrat Elaine Luria gets the generic Democrat treatment, as the new spot frames her as "too far left" for the district.
Pennsylvania-01: The NRCC joins the pile on Democrat Scott Wallace, a favorite of Republican opposition researchers who have attacked him for donations from his family foundation.
New Jersey-03: Democrat Andy Kim gets hit on opposing the tax cuts while the NRCC magnifies attacks levied by Kim's opponent, GOP Rep. Tom MacArthur, on his taxes.
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2d ago / 5:15 PM UTC
Dr. Oz kicks off Senate campaign with big ad spending
Dr. Mehmet Oz, the television personality turned Pennsylvania Republican Senate candidate, is spending more than $1.4 million in ads in the early weeks of his campaign as he makes a big splash into the wide open primary contest.
Oz announced his candidacy on Tuesday and began running ads in Pennsylvania on Friday. The spots, booked through mid-January, per AdImpact, are similar to the announcement video he released on social media to kick off his bid.
"Covid has shown us that our system is broken. We lost too many lives, too many jobs and too many opportunities because Washington got it wrong. They took away our freedom without making us safer, and tried to kill our spirit and our dignity," Oz says in the ad.
"Pennsylvania needs a conservative who will put America first."
The big spending by Oz already makes him the top ad spender in the race, per the ad-tracking firm AdImpact, on either side of the aisle. Fellow Republican Carla Sands, the former ambassador under then-President Trump who is using her own funds to jump-start her campaign, has booked and/or spent just under $1.4 million so far in ad time.
Virginia governor's race was most expensive in state history, new campaign finance reports show
Fundraising in this year's high-profile Virginia gubernatorial race exceeded $138 million — almost twice the previous record for the most expensive governor's race in the state, according to recent fundraising reports.
The new campaign finance reports filed Thursday reveal that Democratic candidate Terry McAuliffe raked in $69 million while GOP candidate and now Gov.-elect Glenn Youngkin raised almost $68 millionin net funds for their elections through Nov. 25, according to the Department of Elections' final campaign finance reports. McAuliffe's campaign reported spending all-but $100,000 of what they raised, while Youngkin came into Thanksgiving with $3.5 million still banked away.
During the last reporting period beginning Oct. 22 and lasting through November, McAuliffe and Youngkin raised $11.5 million and $10.2 million respectively.
Tens of millions of that fundraising went to advertising, per AdImpact — $39.6 million by the McAuliffe campaign and $32.3 million by Youngkin.
Up until 2021, the most expensive Virginia gubernatorial election was the last one, in 2017, whenDemocrat Ralph Northam defeated Republican Ed Gillespie, per the Virginia Public Access Project, which analyzed previous gubernatorial races adjusted for inflation. The twocandidates raised a combined $73.5 million — about half of the 2021 total.
The record-breaking fundraising in this year's Virginia governor's race stresses just how competitive the contest was, with Youngkin ultimately flipping the state red and dealing a blow to Democrats in the election widely viewed as a bellwether ahead of the 2022 midterms.
Renacci chooses conservative filmmaker as running mate in GOP primary against Ohio Gov. DeWine
Former Rep. Jim Renacci, a Republican angling to unseat Ohio Gov. Mike DeWine in a primary next year, has chosen conservative movie producer Joe Knopp as his running mate for lieutenant governor.
Knopp — whose producing credits include titles like "The Trump I Know" and "UnPlanned," an anti-abortion movie — is a political unknown in the state.
"I spent the last couple of months trying to figure out who would be the best teammate, who would be somebody who could step with me, who is somebody that could work with me," Renacci, who served four terms in the House and was an unsuccessful Senate candidate in 2018, said at a Thursday news conference to introduce Knopp. "And I realized that the only way we're going to change this broken system is to bring fresh people in just like our forefathers wanted a long time ago."
Knopp acknowledged his inexperience at the event, held in the Cincinnati suburb of West Chester, and spoke of his life story: growing up in a broken home and then a Philadelphia orphanage, enlisting in the Air Force to pay for college and turning a career in finance to a career producing movies. Renacci listed him last month as one of several dozen "influencers" on his campaign.
"Such a surreal experience to be standing up here next to Jim," Knopp said Thursday. "It's such an honor to be standing up here, to be going for this position."
Candidates for governor and lieutenant governor run together as a ticket in the primary and general election in Ohio, and in recent history tickets from both parties have often aimed for a balance of age, gender, race and geography. Renacci lives in the Cleveland media market, Knopp lives downstate in the Dayton area. Both are white men older than 45.
Renacci is being advised by Brad Parscale, one of former President Donald Trump's past campaign managers. He's running to DeWine's right in 2022, with the incumbent's handling of the Covid-19 pandemic a central issue. DeWine was one of the first governors in the country to close schools and businesses in early 2020 and supported mask mandates until last June. Also in the GOP race is Joe Blystone, a restaurateur who has caught attention with his right-wing rhetoric and trademark cowboy hat and bushy white beard.
The primary is scheduled for May. Running on the Democratic side are Cincinnati Mayor John Cranley and Dayton Mayor Nan Whaley. Neither has announced a running mate. DeWine is expected to run again with Lt. Gov. Jon Husted.
A lack of public polling makes it tough to assess DeWine's standing in a primary. Parscale shared polling over the summer from Tony Fabrizio, Trump's chief pollster in 2016 and 2020, that showed DeWine is vulnerable with GOP voters, with Renacci leading in a head-to-head contest.
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3d ago / 4:46 PM UTC
Republican committees bet big on Facebook spending
The Republican congressional campaign committees (for the House and the Senate) made up the top two political campaign/party spenders on Facebook last month, according to data from the social media platform.
An analysis of Facebook spending by federal candidates and party-affiliated committees shows that the National Republican Senatorial Committee spent more than any other of those groups, about $910,000 in November. And the National Congressional Campaign Committee spent the second most last month, $445,000.
One key piece of strategy for both the NRSC and the NRCC was using former President Donald Trump's likeness to drive clicks. Facebook's ad tracker shows that the top two ads (in terms of social media engagement) for both groups were posts about Trump's recent announcement he was creating his own social media network. The posts with the third most engagement for both the NRSC and the NRCC were polls aimed at criticizing President Biden.
The final two spots in the top five are held by Democrats — Illinois Gov. JB Pritzker, who is looking for another term in office, and Florida Rep. Val Demings, who is running for Senate. They've spent $380,000 and $153,000 respectively.
Voters are voting in Atlanta Tuesday, where residents will choose their new mayor in a runoff election after none of the candidates managed an outright victory in the general election just weeks ago.
The top two vote-getters in that election — City Council President Felicia Moore and City Councilman Andre Dickens — made the runoff. Moore led the crowded pack of candidates with almost 41 percent of the vote on Election Day, while Dickens narrowly edged out former Mayor Kasim Reed to win the second slot in the runoff.
Since the start of the runoff period, Dickens has massively outspent Moore on TV and radio advertising, $650,000 to $275,000, per ad-tracking firm AdImpact. And an anti-Dickens outside group has spent about $165,000.
The winner will replace Keisha Lance Bottoms, the current mayor who announced earlier this year she wasn't running for re-election.
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11d ago / 1:00 AM UTC
NRSC targets Thanksgiving travelers with inflation ads at gas stations
Americans on the road for Thanksgiving will be reminded of high gas and grocery prices with an ad push from the Republican Senate campaign arm airing at gas stations across the country this week.
“You like high gas prices?” the ad intones, with cartoonish graphics and sound effects. “If so, introducing: Joe Biden and Democrats.”
The National Republican Senatorial Committee’s five-figure, multi-day buy — first reported by NBC News — goes across ten battleground states where Republicans hope to flip or keep Senate seats in the upcoming 2022 midterms. The advertisements are intended to hit travelers on the road for the Thanksgiving holiday who are filling up their gas tanks.
The full list of states where the ads will air include: Arizona, Colorado, Florida, Georgia, Iowa, North Carolina, Nevada, Ohio, Pennsylvania and Wisconsin.
The ad campaign comes as Republicans have increasingly focused on inflation spurred by supply chain issues as a key messaging focus ahead of 2022, using it as a point of contrast with Democrats, who seek to pass trillions in infrastructure, social programs, and climate measures.
UPDATE: Gas Station TV rejected a version of these ads because they did not fall within the company’s political content guidelines. An NRSC spokesperson told NBC News Tuesday night that they are working to “tweak” the ads so they may run.
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18d ago / 7:13 PM UTC
GOP poll of Virginia has Republicans confident that Biden's approval rating, economy can boost party in 2022
A new Republican poll of Virginia gubernatorial voters shows why the GOP's recent victory in Virginia has the party arguing that both concerns about the economy and education, as well as President Joe Biden's low approval rating, could be part of a winning message in 2022.
The new joint survey from the National Republican Senatorial Committee and the Republican Governors Association, first obtained by NBC News and conducted by the GOP-aligned firm OnMessage Inc., shows that 55 percent of Virginia's gubernatorial electorate disapproved of Biden's job in office (with 47 percent saying they strongly disapproved and 7 percent saying they somewhat disapproved). In contrast, 44 percent said they approved of Biden (21 percent strongly and 23 percent somewhat).
That finding is largely in line with public polls released just before Election Day — Suffolk University, Fox News and The Washington Post/George Mason University were among the public surveys that showed a majority disapproving of Biden in the days before the election. And NBC's exit polling found that 53 percent of the Virginia electorate disapproved of Biden, compared to the 46 percent who approved of his job performance.
And 71 percent said that Democrat Terry McAuliffe "spent far too much time and money running against Donald Trump, who wasn't even on the ballot" and that he "would have done better" if he focused on Republican Governor-elect Glenn Youngkin. In addition, 82 percent said education was important to deciding their vote (52 percent said it was very important); and majorities agreed with GOP-leaning statements about "critical race theory" and inflation's effect on their household bottom line.
“What’s clear from Virginia is that Joe Biden’s numbers are dragging down Democrats everywhere, something that should terrify every Senate Democrat running for reelection next year," Chris Hartline, the NRSC's communications director, said in a statement to NBC News. "The Democrats’ agenda of more spending, higher taxes, skyrocketing inflation, and an anti-parent philosophy on education is turning off swing voters, suburban voters, independent voters, you name it."
For its poll, OnMessage surveyed 800 gubernatorial election voters on Nov. 3 and 4 by telephone, and the poll has a margin of error of +/-3.46%.
Democrat Terry McAuliffe's campaign post-mortem blamed their loss on better-than-expected GOP turnout and a poor political environment for Democrats that had Virginians believing both the country and the state were on the wrong path. And the Democratic super PAC Priorities USA called the Virginia election's a "warning for all Democrats," arguing that the party should stop "fighting each other" and focus on delivering on campaign promises to motivate their base and swing voters to turn out.
It's all why this month's election results — both in Virginia but also in races in states like New Jersey and New York — have amplified Republican optimism ahead of next year's pivotal midterm elections, where control of both the House and Senate, as well as governor, are up for grabs.
Democrats are defending gubernatorial seats in five states rated as "toss up" or "lean," with Republicans defending four, according to ratings from The Cook Political Report with Amy Walter. And with the Senate evenly divided, there are four Democratic seats and five Republican seats with those "toss up" or "lean" ratings.
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19d ago / 5:59 PM UTC
Conservative group warns Luria, Spanberger on social spending bill weeks after Dem losses in Virginia
A conservative non-profit group is going up with new ads warning Virginia Democratic Reps. Elaine Luria and Abigail Spanberger that they should be wary of voting for the House Democrats' new social spending bill right after Republicans just swept into power in this month's elections.
American Action Network dropped two similar ads Tuesday calling on both Democrats not to vote on the forthcoming reconciliation bill, showing a super-cut of television news reacting to the results in Virginia's statewide and legislative elections.
"The message, loud and clear: Virginia rejects the radical Biden/Pelosi agenda. But liberals like Abigail Spanberger still aren't listening," the narrator says in the ad, swapping out Luria's name in her district.
"Tell Abigail Spanberger to get the message and reject the Pelosi spending plan."
AAN has already spent heavily in both districts — more than $575,000 on ads against Spanberger and almost $1.2 million in Luria's district, enough to be among the top-two ad spenders in each district, according to the ad-tracking firm AdImpact. And it has
And the group has spent millions attacking Democrats across the country over the social-spending bill too, including announcing $2 million worth of new ads across eight districts (including the two in Virginia) on the issue yesterday.
Appearing on MSNBC's "Morning Joe" on Tuesday, Spanberger argued that the bipartisan infrastructure bill will help address supply chain issues by funding sectors like ports, airports, and recruiting for truck drivers. When asked about what lessons she thought Democrats should take away from her state's recent election, Spanberger said that Democrats need to "have a message that is responsive to what people are talking about."
And when asked about the Democratic social spending bill specifically, she said there's "so much of this bill that's incredibly valuable" like spending to curb climate change, expand the child tax credit and lower prescription drug prices.
Senate ad spending nears $90 million one year from Election Day 2022
One year before Election Day 2022, the Senate ad-spending battleground is already flush with cash.
So far this cycle, there has been a total of $89.6 million spent on TV/radio/digital ads according to the ad-tracking firm AdImpact.
The ads have a variety of purposes, including trying to shore up incumbents' electoral positions, challengers or outside groups trying to attack those incumbents and intra-party squabbles spilling out onto the airwaves.
Here's a look at the top five races for ad-spending right now and what's been on the airwaves there.
Arizona Senate (incumbent Democratic Sen. Mark Kelly): $21.6 million
Arizona, which has two Democratic senators for the first time since the 1950s, has been a top target for Republicans as they look to leverage a favorable midterm climate to defeat Kelly just two years after he won the special election to fill the remainder of the late Sen. John McCain's term.
But while those groups are focused on the general election, there's a robust clash on the airwaves in the GOP primary race, where allies of Thiel Foundation President Blake Masters are attacking Attorney General Mark Brnovich on issues like illegal immigration, while businessman Jim Lamon has hit the airwaves to frame himself as a political outsider.
New Hampshire (incumbent Democratic Sen. Maggie Hassan): $13.4 million
Unlike Arizona, where there's been a mix of ads in both the primary and the general election, New Hampshire has drawn this spending with virtually all eyes on a potential general election matchup.
While retired Army Brigadier General Don Bolduc, who ran for the Senate last cycle, is in the race, all eyes are on New Hampshire Gov. Chris Sununu on the Republican side, as many Republicans argue he's the best chance the party has at flipping the seat. Even though he hasn't announced whether he's running yet, Democrats are already up with a significant ad buy attacking his record on abortion rights.
Georgia (incumbent Democratic Sen. Raphael Warnock): $8.3 million
This race had to be decided in overtime in the 2020 cycle, so it's no surprise it's already drawing a ton of spending. Like New Hampshire, Georgia's airwaves are primarily looking at the general election.
While there's a burgeoning primary between the Trump-backed former Attorney General Adam Laxalt and retired Army Captain Sam Brown, it hasn't played out on the airwaves much past a $113,000 cable buy from Brown.
Wisconsin (incumbent Republican Sen. Ron Johnson): $6.8 million
This longtime battleground state will likely have a tight Senate race in 2022, but it's unclear who will represent each party. Johnson, the incumbent, has not confirmed whether or not he'll run again, and there's a robust primary on the Democratic side.
McAuliffe campaign memo blames supercharged GOP turnout, bad national environment for loss
Former Virginia Gov. Terry McAuliffe's campaign is blaming its loss in the state's gubernatorial election this week on a supercharged Republican turnout, as well as a difficult political environment for Democrats.
That assessment comes in an internal campaign memo obtained by NBC News which says that McAuliffe's campaign had projected that turnout would be at record levels, but adds that they never anticipated it being as high as the 3.2 million who actually voted. GOP businessman Glenn Youngkin won Tuesday's election with just over 50 percent of the vote.
"While we were successfully able to turn out the Democratic vote, Youngkin was able to use the Democratic stalemate and the Fox News/conservative media echo chamber as a catalyst to drive turnout in heavily Trump supporting areas and close the gap in turnout that was created in 2017," the memo states.
"[A]lmost every locality in the state overperformed their 2017 turnout rates; that trend was most pronounced in heavily Republican areas, slightly less so in Democratic areas."
An NBC analysis of the turnout confirms that rural turnout was supercharged for the GOP even as the McAuliffe campaign had assumed before the election that higher overall turnout would be better for them, not worse.
The McAuliffe camp also attributes their loss to a poor political environment for Democrats. "[B]eginning in August we saw the majority of Virginians say that both the country and the state were on the wrong track," the memo says.
August is when the chaotic withdrawal from Afghanistan began and marked a sharp downturn in President Biden's approval ratings.
When it comes to the debate over "Critical Race Theory," the memo argues that the campaign's own internal polling showed McAuliffe trailing on education when the general election campaign began.
"Our polling back in July saw Youngkin with a one point advantage over McAuliffe with education which held true throughout the rest of the campaign. This further indicates that education was not a key issue overall, but something more in the water throughout the election and part of the national issues that Democrats faced this year."
But the Youngkin campaign only began to lean into the education issue after this McAuliffe line from September's debate with NBC News' Chuck Todd: "I don't think parents should be telling schools what they should teach." Before that, Youngkin's negative advertising on McAuliffe was focused primarily on crime.
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32d ago / 4:46 PM UTC
NRCC expands list of Democratic targets in wake of Youngkin victory
The GOP House campaign committee said Wednesday it is expanding its list of Democratic targets for the 2022 midterms following Glenn Youngkin’s “commanding victory in the Virginia governor’s race.”
The National Republican Congressional Committee (NRCC) added 13 new Democratic-controlled seats to its offensive targets, bringing the total tally to 70 House Democrats.
“In a cycle like this, no Democrat is safe,” NRCC Chairman, Rep. Tom Emmer (R-Minn.) declared in a statement released the morning after the election. “Voters are rejecting Democrat policies that have caused massive price increases, opened our borders, and spurred a nationwide crime wave.”
Among those new targets is Virginia Democratic Rep. Jennifer Wexton, who represents the suburbs of Washington, D.C. and flipped her seat in 2018. Youngkin held his final campaign rally in her district’s Loudoun County Monday night.
As the committee broadens its focus, however, state redistricting is still not finalized in most instances and House district maps are subject to change.
The NRCC had already been investing in four New Jersey battleground districts before Tuesday’s tight gubernatorial election between Democratic Gov. Phil Murphy and Republican challenger Jack Ciattarelli, which is still too close to call. Those members include moderate Democratic Reps. Andy Kim, Josh Gottheimer, Tom Malinowski and Mikie Sherrill.
“Last night’s results confirm that every vulnerable House Democrat has a decision to make over Thanksgiving: retire or lose,” NRCC Communications Director Michael McAdams told NBC News. “Voters are rejecting Democrats’ socialist agenda that has raised prices, caused a nationwide crime wave, and created a crisis on our southern border.”
The NRCC’s rival group, the Democratic Congressional Campaign Committee (DCCC), dismissed the announcement Wednesday morning.
“The NRCC is mistaken if they think they can easily emulate a campaign that skipped a messy GOP primary, had no political record to defend, and routinely kept President Trump at arm’s length,” DCCC spokesperson Chris Taylor said in a statement to NBC News.
“We have a year until the midterm elections, and on top of passing historic legislation that includes game-changing investments in our infrastructure and working families, Democrats are working to ensure battleground voters understand the grave danger that House Republicans and their extremism present to not only our families, but our democracy.”