WASHINGTON — Priorities USA, the major Democratic super PAC expecting to spend heavily in the 2020 race, is launching its opening salvo of digital ads across Florida, Michigan, Wisconsin and Pennsylvania.
The new spots, part of a six-figure digital buy, contrast President Trump's campaign promise to prioritize Americans over special interests with criticism that his policies on trade, taxes and health care are jeopardizing the well-being of average Americans.
One new spot uses a profane blurb, saying Trump's promise to average Americans is "b*******."
"Trump's trade war is costing me;" one person featured in the ad says. "The president has put my kids one medical emergency away from bankruptcy," another claims.
"All Trump cares about is the people at the top," says a third. "Working people have to fight back."
The ad's style, direct-to-camera criticism from people who are supposed to be average Americans, harkens back to President Obama's re-election ad strategy when he ran against Republican Mitt Romney.
The digital buys are part of Priorites' already announced $100 million investment across those four swing states, an investment it announced earlier this year. The group also plans to spend heavily in other swing states too throughout this year and next year.
Watch one example of the ad here.