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Indian TV Commercial Showing Adored Transgender Mother Goes Viral

A commercial that tells the real-life story of a transgender woman and her adopted daughter has sparked a conversation about trans rights in India.

by Thomson Reuters Foundation /
Screenshot from the viral Vicks India adVicks India via YouTube

MUMBAI - A television commercial that tells the real-life story of a transgender woman and her adopted daughter has sparked a conversation about transgender rights in India, where the community still faces deep biases despite gaining rights.

The advertisement for Procter & Gamble's Vicks brand is narrated by Gayatri, who was adopted as a young girl after the death of her birth mother, a sex worker, by Gauri Sawant.

The 3.5 minute commercial has racked up more than 9 million views on YouTube since its release two weeks ago.

As Gayatri, 15, tells the story of how she came to live with "mummy", who cooks her favorite foods and watches horror films with her, her mother is revealed to be a transgender woman.

"Mom has faced so many problems in life," Gayatri says.

"Everyone is entitled to basic rights. Then why is my mom denied them? That's why ... I will become a lawyer. For my mom."

In a landmark judgment in 2014, India's Supreme Court ruled that transgender people had equal rights under the law and granted legal status to the third gender.

Transgender women, known as hijras, have long been considered auspicious in India. They feature in Hindu mythology, and their blessings are sought at weddings and births.

But most of the country's 2 million transgender people face discrimination from a young age.

Related: Secret Online Groups Provide Safe Space for India's LGBTQ Community

They now have the right to marry and inherit property, and are eligible for quotas for jobs and in educational institutions, but they are not allowed to adopt.

Several transgender people use loopholes to become a guardian rather than a parent, but the process is arduous and uncertain, said Pallav Patankar at LGBTQ organization Humsafar Trust.

"The ad rightly shows that trans women can also be loving, capable mothers," he told the Thomson Reuters Foundation.

"Why not allow them to adopt kids who are otherwise languishing in homes?"

Since being included in India's census survey for the first time in 2011, there have been moves to extend more benefits to transgender people, including pension and housing.

A pop band of transgender women even featured on the soundtrack of a Bollywood movie last year.

But biases still persist, said Sawant, a social worker.

"My family threw me out of the house when I was 18, and hasn't made contact since," she said.

"We have more rights, but people still view us differently. We just want to be educated, go to work and be able to raise children, like everyone else."

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