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Kids: Stop pouring vodka into your eyeballs

On the fourth hour of this morning's TODAY, Kathie Lee and Hoda discuss "eyeballing," a disturbing new drinking game that keeps popping up in YouTube videos and on Facebook. 

It seems kids today are pouring vodka into their eyes, believing that it will get them drunk faster. (It won't, says the expert interviewed in the segment.) Some think this may just be an Internet hoax, but others aren't so sure. (After all, vodka eyeballing even has a Wikipedia page now, and we all know everything on Wikipedia is always true. Right?)

You can watch the clip below.