Wal-Mart Stores Inc. on Monday said that as part of its so-called “Black Friday” promotions, its stores will match any price featured in a local competitor’s print advertisement if it has the identical product in stock.
A spokeswoman for Wal-Mart said it was the first time the retailer was offering the promotion on Black Friday, the traditional day-after-Thanksgiving start of the holiday shopping season.
“It’s all part of our strategy of ... taking a much more aggressive approach to the holidays on all levels,” said Wal-Mart spokeswoman Gail Lavielle.
Wal-Mart, the world’s biggest retailer, has set the stage for a fiercely competitive end-of-the-year shopping season, launching its holiday advertising on November 1, the earliest in company history.
The company is also offering special online deals starting on Monday and continuing through Friday.