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Heads turning for lingerie store’s live models

A lingerie store called Spellbound in Augusta, Maine, is grabbing attention with live models in the window.
/ Source: The Associated Press

In this town, window shopping is attracting a lot more guys than usual.

A lingerie store called Spellbound is grabbing attention with live models in the window.

Some people have complained, but police say there is nothing illegal about the lingerie models.

"It's tainting the wholesome businesses down here," said Carrie Rossignol, co-owner of Video Game Exchange. "I think it's selfish, and I think it's morally reprehensible."

Another downtown merchant likes the idea, saying the models are attracting more potential customers to the area.

"It's like a New York thing. It's urban. It's edgy," said Stacy Gervais, owner of Stacy's Hallmark Store and a founder of a downtown merchants group. "We need a shtick — something that we do that attracts people and gets us remembered."

Police officers have visited the store in response to complaints, but have found nothing illegal, said Lt. Peter Couture. He said there are no state or city laws that prohibit wearing lingerie in public.

Spellbound owner Felicia Stockford said she has had no trouble finding staffers. She said the young women enjoy strutting their stuff in the shop window.

Paid only in lingerie, the women said they volunteer because they love being seen.

"I enjoy it," said Tara Manns, 20. "I enjoy the looks I get."