With the Consumer Electronics Show opening this week, we've been eagerly anticipating all the media coverage of the latest futuristic gadgets designed to better entertain and enlighten us. And while most consumer electronics makers want to go boldly where no gizmo has gone before, one company has taken a more "back to the future" stance with its retro-style music jukebox that works with your iPod.
Wurlitzer Jukebox and Vending, Inc. unveiled this week the Wurlitzer One More Time Special Edition for iPod CD Jukebox with a integrated iPod docking station. Wurlitzer says the updated platter-flipper is the descendent of Wurlitzer's "Model 1015" jukebox made popular in the post-war 1940s. With its "soothing rotating color tubes, mesmerizing bubble tubes and a visible play mechanism" the 1015 "quickly became the focal point in coffee shops and diners across the nation," Wurlitzer Jukebox says.
And now it can be the focal point of your next rave party — if you can afford it. Wurlitzer Jukebox general manager Doug Skor admits the $9,500 price tag "targets a narrow consumer segment, but our research indicates that there is a market for the ultimate iPod accessory."
But when something costs more than 40 times more than the device it works with and weighs in at 346 pounds, we think Wurlitzer needs to find a better description than "accessory."
- For sale: One albino snake. Has two heads. Yours for only $150,000.
- Marketers are always looking new ways extend their brands with unusual promotions and partnerships, but Dunkin' Donuts has taken it to another level with its announcement that its iced coffee drink has become the "official pick-me-up beverage" to the U.S. Ski Team and U.S. Snowboarding.
As part of the deal, world champion snowboarder Lindsey Jacobellis will be the spokesperson for the program that will launch this month offering ski-area discounts for purchasers of the frosty concoction. "Dunkin' Donuts iced coffee provides a great pick-me-up any time of day, any time of year," said John Gilbert, Dunkin' Donuts vice president of marketing. So next time you are sitting on a ski lift in subzero temperatures, think iced coffee!Furthermore, we see endless opportunities for this type of counterintuitive marketing — the makers of Swiss Miss hot cocoa could form an alliance with the pro beach volleyball tour!