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Dell CEO is 'open' to using AMD chips

Dell Inc.’s Chief Executive Kevin Rollins said Thursday that he is open to selling computers that run on microprocessors from Advanced Micro Devices Inc.
/ Source: Reuters

Dell Inc.’s Chief Executive Kevin Rollins said Thursday that he is open to selling computers that run on microprocessors from Advanced Micro Devices Inc.

Dell, the world’s biggest manufacturer of personal computers, currently uses microprocessors from No. 1 chipmaker Intel Corp. as the brains that run its machines. Dell is Intel’s biggest customer.

“We’re always open” to making changes, Rollins said. “We want the very best technology for our customers.”

Rollins made the comment to reporters after speaking at a lunch sponsored by the Boston College Chief Executives’ Club.

Industry analysts have long speculated that Dell might start offering customers the option of buying PCs that run on AMD microprocessors.

Such a move might allow Dell to offer less expensive computers without hurting profit. Dell had slower-than-forecast revenue growth in 2005 as it lowered prices on entry-level computers.

“If ever there was a time when Dell needed AMD, this is probably it,” said Nathan Brookwood, head of market research firm Insight 64.