Xbox 360 gamers will get a year of free music videos and other content from artists signed to Epic Records under a promotion deal between the record label and Microsoft Corp., the companies said Thursday.
The arrangement calls for Epic Records to feature 12 of its artists on a program dubbed Artist of the Month, which users of Redmond, Wash.-based Microsoft's popular gaming console can access over the Xbox Live entertainment network. (MSNBC is a Microsoft - NBC joint venture.)
Financial terms of the deal were not disclosed.
Xbox Live members will be able to download exclusive music videos free and compete for a chance to play an online game against the Epic recording artists.
The first artist to participate in the promotion will be British singer Natasha Bedingfield.
New York-based Epic, a unit of Sony BMG Music Entertainment, is banking its artists will find a new audience among video gamers. Sony BMG is a joint venture of Sony Corp. and Bertelsmann AG.