The Interactive Entertainment Merchants Association and the Video Software Dealers Association said Tuesday that their boards have voted to merge into a single U.S. trade association to represent retailers and distributors of video and video game products.
The merger comes as the U.S. video game industry fights proposed laws that would would make it illegal for retailers to sell violent or sexually explicit games to minors. Proponents of the pending legislation claim that the video game industry's self-rating system lacks adequate retail enforcement.
The U.S. video game market rang up 2004 revenue of $10 billion, rivaling the take of the Hollywood box office. The name of the combined trade association will be announced at a later date.