One year ago today, “NBC Nightly News” Anchor and Managing Editor Brian Williams wrote an inaugural post introducing “The Daily Nightly” (www.dailynightly.msnbc.com), the first network news blog that provides a narrative of the broadcast day and a window into the editorial process at “NBC Nightly News.” With daily postings from Williams and frequent contributions from Campbell Brown, David Gregory, John Seigenthaler and other NBC News correspondents and producers, the blog has grown tremendously in popularity and garnered a loyal audience in the year since launch. NBC News bloggers have posted 819 entries and current page views average approximately 400,000 per month. This represents a twelve fold increase since last year.
Last October, readers were given the ability to interact and respond to posts, resulting in more than 10,000 unique reader comments. The most commented post-to-date came from Chief White House Correspondent David Gregory, recounting his tough questioning of press secretary Scott McClellan. More than 500 readers reacted. http://dailynightly.msnbc.com/2006/02/the_week_that_w.html
During Hurricane Katrina, “The Daily Nightly” played a major part in NBC News’ coverage of the story. Amongst the devastation, where power was scarce, Brian Williams and producers traveling with him filed frequent on-the-scene dispatches, resulting in compelling stories, photos and video from inside the Superdome and around New Orleans. During the week of August 29-September 4, the blog received more than 350,000 page views, the highest week ever. http://www.msnbc.msn.com/id/9115913/
“The Daily Nightly” has also offered a unique perspective on major political events over the last year. During the Samuel Alito Supreme Court confirmation hearings, MSNBC.com’s Tom Curry and NBC News’ Kevin Corke blogged live from inside the Senate Hart Office Building. The posts, which offered on-the-scene observations and analysis, gave readers a look at what was happening inside the hearings in real time. The posts received more than 100 unique user comments throughout the hearings. http://dailynightly.msnbc.com/2006/week2/
Rob Merrill is the editor of “The Daily Nightly.”