As MSNBC.com enters its tenth year online, the site has solidified its position as both the leader in news consumer’s minds and also as the industry leader. Not only does the site continue to dominate the Nielsen//Net Ratings against all other broadcast and cable news websites, it is continually recognized as the top news and information site within the industry, most recently in the Feburary 2006 issue of MediaPost’s OMMA Magazine dedicated to the “Best Online Publishers.” In addition, recent research by Jupiterresearch shows that in the past year, MSNBC.com’s traffic and growth far outpace the competition.
Within the industry, MSNBC.com is widely regarded as the best in its category. After being named to BrandWeek magazine’s annual “Website Hotlist” in October 2005, the site has been chosen in the February 2006 issue of OMMA magazine as the top news and information site. The article focuses on “…the online publishers, portals and sites we believe exemplify excellence in their respective categories” and it states, “Online journalism doesn’t get much better or more real-time than MSNBC.com.” The site is praised for its understanding of the Internet as not only an extension of television but as a story-telling tool on its own, making use of best-of-breed content from NBC News and other partners, video, blogs and interactive elements that serve both consumers and advertisers alike.
“We are the leader in online news because in the last ten years, we have grown up online,” said Charlie Tillinghast, president of MSNBC.com. “Unlike many of our competitors, whose websites have evolved as necessary extensions of their TV brands, we are a distinct online brand whose focus is, and always has been, using the full capability of the Internet to tell stories in new and innovative ways, and we’re being recognized as such in the industry.”
MSNBC.com’s traffic and growth are strong, and continue to rise. According to a study by Jupiter Research, not only is MSNBC.com the most trafficked TV news site on the web it is also in the enviable position of showing the most significant growth of any TV news site over the last year. According to the research, MSNBC.com captured both thirty percent of total news category traffic as well as saw nearly forty percent year over year growth, two statistics no other site can match. Overall, total online news category traffic grew by just under ten percent. Competitors such as CNN.com and ABCNews.com who capture twenty five and five percent of total traffic respectively, each saw less growth than the ten percent web average.
MSNBC.com also continues its solid winning streak against the competition in the Nielsen//Net Ratings. For the past ten months, the site has topped all other broadcast and cable news websites including CNN.com, ABCNews.com, CBSNews.com and FOXNews.com. The site consistently draws 23 million plus monthly unique visitors, more than the combined unique visitors of CBSNews.com, ABCNews.com and FOXNews.com.