Some solace for traditional news outlets worried about how to compete with the Internet: A survey finds slowing growth in the number of people who regularly go online for the news.
Almost three in 10 adults, or 31 percent, regularly log in for news, a rate roughly the same as two years ago, according to the survey released Sunday by the Pew Research Center for the People & the Press. People in their 40s were more likely to go online for news than the younger adults.
“The online news audience is maturing and at this point is wider than it is deep,” said Andrew Kohut, director of the Pew Research Center.
“We have as many as 31 percent who say they read news online regularly,” he said. “But they don’t spend as much time doing it as they spend with more traditional media like newspapers, TV and radio.”
The steady decline in newspaper readership over the past decade has leveled off because of readership of newspapers online, the survey found.
“The online editions of newspapers are providing a bit of a life raft for newspapers,” Kohut said. “But it’s a pretty small life raft.”
Just over four in 10 adults said they had read a newspaper, in print or online, the previous day, compared with 58 percent in 1994. The number of people who read a newspaper online only was relatively small, though it has kept the total from slipping further.
The overall level of newspaper readership has kept fairly steady over the past four years, the survey found.
The availability of newspapers online has helped keep young adults interested in papers, and the rate of their newspaper readership in print or online, while low, has not declined over the past decade.
But young adults also are more likely to not follow the news at all — an ominous reminder of the challenge still facing the industry.
The survey also found that:
- Newspaper reading among people 30 and over has dropped over the past decade.
- Local and community news are the big attraction for newspapers.
- TV remains the most popular source of news, but viewership has dropped.
The number of people who regularly watch nightly network news is down to 28 percent, half the total from 1993. But the big drop-off of the 1990s has leveled off in the past six years with less dramatic declines for broadcast news — both network and local.
“The net amount of time people are spending on news is about the same,” said Kohut, who noted people can go to a variety of sources for such information.
For example, 7 percent of those polled get news from new technologies such as cell phones, personal digital assistants and podcasts. Among those age 18-29, the number is 13 percent, according to the poll of 3,204 adults conducted from April 27 to May 22. The margin of sampling error is plus or minus 2 percentage points.
With all these new options, people spend about the same time keeping up on the news — just over an hour in a given day — as they did a decade ago.
People who go online for news cite the convenience and speed — a factor in their preference for Web sites like Yahoo, CNN and MSNBC to get news. Google, AOL and Fox News were also among the more popular sites.
(MSNBC.com is a Microsoft-NBC joint venture.)
One advantage still held by the newspaper over fast-paced outlets such as radio, TV and the Internet is that a majority of people find it relaxing to read the newspaper.