For the first time in its 37-year history, “NBC Nightly News” on Dec. 4 was sponsored by a sole advertiser, Philips. Monday's broadcast featured only three commercials, totaling just one minute and 15 seconds instead of the usual seven minutes. The reduced commercial load allowed "Nightly News" to add longer-form pieces and expanded news segments to the broadcast.
Thousands of you responded to our call for feedback. We've published some of your e-mails below and will update this page a few times daily this week, so please share your thoughts using this mailbag. And thank you for watching "NBC Nightly News."
More news and less drug commercials. Wow! How refreshing. Thanks NBC and Philips, for doing your part informing Americans and weaning them off drugs. Now I'm off to buy some light bulbs.
I liked the time that it gave for reports to be given in a more complete manner. I acknowledge that advertising is bread and butter, but at times it seems to become the tail that wags the dog. Keep up the good work!
I really enjoyed the telecast with limited edition commercials. The stories seemed more in-depth. Generally, it seems on your typical newscasts, no sooner are you getting started and then on to a commercial. Tell Philips that this NBC news viewer in the Washington suburbs really appreciated their financial backing. Happy holidays, Brian, and keep up the really wonderful work!
We loved it! Finally, instead of Britney, etc., some real news. We are testing, having left CBS after decades of watching- keep this up, and we'll be here for good! Kudos.
I completely support your "limited advertising" format. There is so much important news to report in this country, and we need that full 30 minutes to get through all of it. In fact, I think the evening news on all three major networks needs to expand to at least 45 minutes, if not a full hour.
Thank you for giving us a break from the nauseating pharmaceutical ads about every illness known to man, from E.D. to "plumbing problems." It was refreshing to just be able to listen to the news without them. Great idea! Thanks!
I own a TiVo, without which I wouldn't watch any live television. To me, more news is good news. All the Nightly News features are so short, it contributes to Attention Deficit Hyperactivity Disorder (ADHD) in the entire population. NBC should have something like Jim Lehrer News on Public Television. Meet the Press satisfies some of that need.
That had to be the best thing since sliced bread...keep it up and you'll have the number one rating again...also....I said 5 years ago we'd need Arabic as a language to help us contend with the terrorists and now your report on FBI agent Bassem Youssef only proves me right once again.
Great idea! Now I won't leave the room and start other projects and not make it back for the rest of the broadcast. Please get the networks to realize they have crossed the line long ago and need to go back as you are wisely demonstrating.
I loved the test format! Who would not love fewer commercials and more news, what a concept! I am all for this new format, I hope you guys can pull it off. Thank you for trying something new. It's great!
San Antonio, Texas
I am an American who lives and works in the south of France and NBC is the only news broadcast I can get that (in my opinion) is informative and unbiased! I LOVED the limited commercial time. When you are starved for live news from 'home' it was a real treat! You definitely have my vote to make it a permanent way of reporting. Bravo NBC and... Brian Williams... he's the BEST!!
I'd like to see the news presented in this format more often if not every night! If fewer interruptions result in more news, I'm all for it.
Qualicum Beach, BC Canada
We loved your limited commercial broadcast! More news and that's what we like. Brian you thanked us the other night for watching on your second anniversary in that chair. May WE thank you!!!!! You have done a wonderful job and we look forward to watching your broadcasts for many years to come!
I think this way of doing the news is right on the money. Thank you very much.
Thank you for offering a limited commercial broadcast! We felt as if Brian could start and actually finish a sentence, I mean story, before the next break. The broadcast really held our attention. The stories were more engaging. Bottom line, this type of broadcast made the most effective use of my time. Also have to tell you that the broadcasts that have followed this week, without limited commercials, were painful to watch in comparison. My wife and I spent less time talking about the news stories and more time taking what details had to be cut to fit the breaks in to the broadcast. We vote for no commercials, but less is a fair trade-off.
This was journalism at its best.....Thank you Philips for stepping up to the plate and thank you NBC for taking the lead in going where no other broad cast dare to tread. A beautiful experience.
Refreshingly brilliant, The commercial paid for itself by delivering a simple message, acknowledging that more time spent educating America on the day's events, projects integrity to the product or service represented. Thanks NBC & PHILIPS.
I know I'm Late but I saw your program on the road, about time, enjoyed it very much. Look forward to seeing more, keep up the good work. With so much happening around the world you won't run out of headlines.
San Antonio, Texas
I thought it was great. I gave up on CBS after they canned my hero, and I never much liked NBC. I really enjoy Brian Williams. The program on Dec. 4 was truly a breath of fresh air. I usually get up and do something during the long commercial breaks, often not returning in time for the news. If only this were the standard for the news. I have never watched commercial television, because, of all things, the commercials.
Shorter commercials actually get more attention!! We're not so likely to go get a drink, etc. or turn on the TiVo! We're much more likely to sit through a 30 sec one - and maybe even listen to it! BRAVO!!
My husband and I are great fans of Brian and the Nightly News. But we push the "mute" button when the commercials come on. If we don't, we get very agitated by the commercials and it spoils the experience of watching. So you can imagine our great delight with the new "limited commercials" format. If you continue this experiment and make it permanent, you will have won us to your network news for life. (And we are "transplants" from another network.) Thank you Philips. Thank you NBC and please consider making this experiment permanent.
Lake Forest, Ill.
Thank you. What a breath of fresher air. When I want to watch the news, I want to watch the news, not commercials.
This is an innovative way to treat advertising for a nightly news program and I really enjoyed it. I want to make sure that Philips knows that I've visited their site several times looking for products to buy, so the advertising was really effective. I hope this advertising format is adopted permanently.
I *loved* it! You presented more comprehensive and complete news. Extremely worthwhile. And tell Philips that I'll look for their products in support of their efforts. Thank you!
Broadview Heights, Ohio
NBC News on Dec. 4 was a pleasure to watch. I congratulate NBC and Philips for a truly rewarding presentation. The message in Philips' commercials supplied a greater appreciation of their products vs. a multiple of commercials which are just completely disregarded. Without doubt NBC and Philips has gained over the competition. Because of all the positive responses that you have received for this format I hope that you will seriously consider it as future policy. Thanks for the experiment.
The newscast was in the highly respected tradition of Lowell Thomas and other great newscasters of the past. This was a "newsworthy" program with minimum interruptions of my thought, concern, and evaluation. My opinion of Philips escalated in a positive direction by 1000%. Thank You Brian Williams, NBC, and Phillips.
Great! We normally watch Jim Lehrer who is on at the same time in Seattle, first and foremost because we do not like all the ads on your show. Cut the ads to 1 min 15 secs and we will watch NBC news every night.
Mercer Island, Wash.
Fantastic - I was so tired of all the medical advertisements - (actually started experiencing some of the symptoms)- ... corporate sponsorship adds to your professional presentation of the news!
Please do this experiment more often. Tell Philips thank you for us. I am always amazed commercials comprise nearly 1/3 of an hour of TV time. Some are clever. Some are insulting. But all of them get boring around the 3rd or 4th time you've seen them.
Ponte Verda, Fla.
I felt the change was amazing and refreshing. On last night's broadcast you mentioned you had a flood of emails saying how great of an idea it was. I agree 100%. For only 30 minutes allotted for the NBC Nightly News, there is a lot of commercials in the normal segment. I would suggest to NBC management to go to this new format permanently. I believe this will be another major change in broadcast news. This could set NBC News ever farther apart from the competition by focusing on NEWS not revenues.
This is the way television and journalism should be seen. Lots of facts and very little in your face advertising. Congratulations NBC, this was a brave step.
The limited-interruption edition of Nightly News Monday was a great gift! We wish it could become the predictable norm. The overplus of ads in your regular shows is demeaning--to viewer, to broadcaster and to advertiser. (And incidentally in this context, no ad is more offensive here than NBC's own teaser for its tabloid entertainment show to follow.) Congratulations to you and Philips for a tasteful innovation, a notable exception we pray becomes the rule.
Michael & Amy
Awesome to be able to concentrate on what Brian was saying, rather than having to mute the TV during commercials, and do a few small chores. Too good to be true! Thank you to both the Nightly News with Brian ~ and Phillips Company who made it possible. Best night of news viewing since before the cows came home!
Thank you, Thank You. Please thank Philips also. Also thanks to GE for forgoing profit and putting the news first. Please repeat, I beg and beseech.
Palm Springs, Calif.
In a word...unbelievable. Most 'experiments' look and feel precisely like that: an experiment. This simply looked like a success. Thoroughly...completely...from start to finish. Why? 1. Flow...news stories have their own momentum and connectedness...this format stresses this. 2. More flow...if you enjoy a news story, you'll want to hear the next one...thus, there's no need to 'tease' an upcoming story when stories flows naturally and without interruption. 3. Simplicity...the 'message' of the ads was mirrored in the simplicity of the program...and was thus less intrusive and much more welcome. 4. It works because Brian and team are so good...perhaps this should be the number 1 reason for its success. Keep up the great work!
Less is more. One watches shorter ads with greater interest. This was an excellent idea and set NBC and Philips apart from the mass of overdone advertising that tends to dull the senses rather than winning converts. Philips is known as a creative company here in Europe and it is to be congratulated for this modern and sensible approach to advertising.
For once I didn't get up during every commercial to do something useful (put the laundry in the dryer, make the coffee, set the table, etc). I actually sat through the whole half hour. Good for the advertiser, good for me, good for NBC Nightly News. Do it again, again, again!
Long Beach, Calif.
I appreciated this very much. I watch the program via DVR replay and skip the commercials anyway. I simply enjoyed more content and it was well worth it. Thank you for this responsible innovation.
West Hills, Calif.
I felt I watched NEWS coverage the way it should be, the stories seemed full, informative, in-depth, not rushed for time to fit a 15 or 30 second slot. I Thank Philips for allowing the news to be told in such a manner, I felt it was a great change of normalcy. I understand the part of advertisers to pay in order to get the news on the air. But one sponsor STUCK in our minds instead of a barrage of meaningless BLASTING ones. If one thing came out of my letter other than thanking NBC and PHILLIPS for testing the waters , Please inform advertisers making their commercials so LOUD from when a program pauses and the commercial begins. It often goes unwatched or heard because the first thing that's done is the remote is grabbed to MUTE, no one likes someone or something screaming at them. Advertisers please lower your volume.
It's about time a network step up to its responsibility for public service, and NBC has taken the lead here. The half-hour world and national news should be totally commercial-free, but this is a great start. People might actually watch it and learn something. I hope you make this a permanent thing.
I'm 26 and I didn't feel like a dork when I turned in and watched the news. Usually if I try to catch some info it is online or your new podcast. But the fact that I watched last night and didn't feel like I should have been a 72-year old with "Restless Leg Syndrome" makes me think that I might start watching- or downloading your broadcast more often. Maybe even on a Philips TV?
I missed the commercials for Viagra, Levitra, Cialis and Ensure...just kidding...actually, more news is good news!
More news, fewer commercials = more credibility. The "experiment" gave the impression of a good news program (PBS, anyone?), rather than the usual effect of an entertainment show.
La Jolla, Calif.
This is really a silly exercise, but thanks anyway for asking! Do you think anyone wouldn't prefer fewer ads and longer stories? My wife and I only hope that NBC and its advertisers will be moved to give us more--could we hope for ALL?--broadcasts in the fewer ads-longer stories format.
Brilliant! That is what news is all about. NEWS, not commercials about every pharmaceutical or car maker. In fact I know I will be shooting myself in the foot but if there was a way to pay for not watching the very uncreative commercials, I WILL DO IT. Congratulations Brian. You have done it again and very good.
I liked the extra news time and reduced advertising. I found it to be very efficient and kept me watching rather than surfing. I liked the fewer ads (wow, no medical ads!) and kudos to Philips and NBC. Nice, very nice! When will we see this again?
I think it was wonderful. Frankly, all the prescription drug ads make me want to vomit. I'm normally an ABC News watcher, but when I saw the announcement of limited interruptions, I stayed on NBC. If this was the normal format, I'd almost certainly change. I think that there's something to be said about commercials during news programs, esp. when there are, for instance, drug ads when there are news stories about drugs, etc... so limiting commercial influence on news is a good thing for the fourth estate in general.
What a GREAT way to carry your newscast for a longer time period with less interruptions to the flow of the news itself. The use of one good sponsor with a briefer message makes me more attentive to what the message has to say over a cluttered mess of the other stuff. The product name of "Phillips" will remain with me a lot longer. KUDOS to them and to GE & NBC for taking broadcast news to a new and higher level. If this were to continue in this fashion there would be a lot less use of the "mute" button and less channel changing with the remote and a lot more undivided attention to the flow of the news itself.
The news should be like that every night. Excellent idea - RUN WITH IT!
Forget about "making it an experiment." Make it PERMANENT! Very refreshing - leading edge, really.
In all my years of newscast viewing I have never been so pleased and inspired to tune in as I was last night. I would certainly go out of my way to support any sponsor who did what Philips did. I will make a point now of purchasing Philips products. Thank you for giving me hope that the news can still be watched.
New London, N.H.
Finally someone is getting the message! What good are commercials to the sponsors if we all either mute them or fast forward through them? That's what happens in my family. I too can remember when there were no commercials during newscasts. Somehow that made the news just that and not a "show. I can also remember when the Milton Berle Show was the Texaco hour. Could it be that Philips will be the first of many to get the message from viewers? Without lengthy and ridiculous commercials, their name will be forefront in viewers minds. I applaud you and them for putting some civility back into TV watching.
Having a single sponsor who was portrayed in a quiet and professional manner lent dignity to an already effective delivery of the day's news. I was impressed. I am a regular viewer, for whatever that's worth.
My compliments to Philips for this bold move. As a baby boomer, quite frankly I am extremely tired of drug ads on the evening news. It's not the evening news more so the evening drug ads with a little news. Please continue to research with this concept, this viewer is extremely pleased with the possibilities of actually watching news that affects all our lives, something that is important to all Americans.
I watched the whole broadcast instead of flipping between 4 other major networks to avoid the commercials.
This viewer will support any advertiser that will help you, the newsperson, communicate ideas and information with more clarity at the advertiser's expense. This viewer will buy Philip's bulbs.
My only disappointment came at the end of the half hour, when Brian announced this was "an experiment" and not the new format. Those classy Philips commercials were the cherry on top. Please, please do this again. Soon--and often!
Elkins Park, Pa.
Single sponsors are a great idea. I could actually have told someone today that Philips was the sponsor last night, but I sure don't know who sponsored most other nights. Making news the priority...what a concept.
I really enjoyed the extended coverage. With the broadcast yesterday I really felt that the phrase "in-depth" meant something other then an extra 30 sec devoted to one story. I look forward to further limited commercial broadcasts.
Glen Allen, Va.
The limited commercials broadcast was terrific. Not only was there more time devoted to the (very important) news but the commercials were easier to take. I am so so so so sick of erectile disfuntion and purple pill ads! Do more broadcasts like that and I'll never stray.
New York, N.Y.
It's about time that a major network actually extends their programming of the news longer than 13 minutes and starts to delve deeper than the surface. And besides I am sick and tired of seeing commercials for "ED" or "Bladder Control Problems." Big Ups to Phillips, for saving the evening newscast which has always been an institution in the American landscape.
Lake Geneva, Wis.
Excellent! Kudos to NBC for taking the lead and stepping out ahead of the rest and to Philips for taking the risk. Good news content, thoughtful and thorough. Philips received much wider exposure during the promotions for "fewer ads" that ran over the weekend and on Monday day leading up to the Nightly News broadcast. It also may have helped viewers find the Philips products if Philips had said once find us at Amazon.com but then it looks like two sponsors -- and in the end if folks go for the gift + wrap deal, Amazon benefits as well.
What a pleasure to watch the news last night! Often, in between eating supper, my husband and I take turns hitting the "mute" button on our remote so we do not have to listen to the commercials. Does anybody pay attention to them anyway? Could you pass this concept on to the people who sponsor NASCAR? Thank you and your sponsor Phillips.
Really enjoyed last night's newscast. I felt as if we weren't rushed through the news to get to the commercials. Thank you to NBC News and Phillips. I did watch the ads since I knew we would be getting right back to the news. Hope we will get to have more of these nights!
Mount Pleasant, S.C.
I didn't press the skip button, but actually paid attention to Philips' short, calm, and useful message. I would not have objected to a few more details. I did check out amazon.com/philips. This was followed by loud and noxious network program billboards, which I quickly blew past via the skip button.
I thought it was great. If ever I'm in the market for anything Philips sells, I'd definitely go to them first.
Great innovation. More bang for the buck. Good for the audience and good for the sponsor. A win-win situation. Please keep it up.
For a long time now, I have avoided the nightly news on most days due to an overwhelming frustration with the format. This holds true for all major networks.. When you sit down to watch a 30 minute newscast and you end up only seeing about 17 minutes of actual news, it became expendable. Your new format is a vast improvement. I could easily become a dedicated viewer of your nightly news program if that format were adopted on a permanent basis. If you choose not to change, I would most likely continue to bypass the nightly news.
I've never written to you before, but last night's broadcast was such a welcome relief from the barrage of ads we face on a daily basis. I will definitely stay tuned and kudos to Philips also. More like this ....please... and thank you.
How refreshing that a network might consider its' nightly newscast as much a public service as just another profit center. Kudos also to Philips for the classy ads. Think I'll buy some of their products!
I hope "from time to time" means tonight and the next night, and so on . . . First, it is a definite pleasure to get so many items of greater length. (I don't watch 4 or 5 different each night just because I'm a newshound). Just as good is not the scarcity of commercials, but that there weren't any that end "side effects may be mild, including diarrhea, nausea, vomiting and growing a tail. If your breathing stops for 24 hours, discontinue use. If breathing does not resume within 3 days, consult your doctor as this may indicate respiratory problems." I guess the advertisers assume if we can stand the pictures from Iraq, the above should be tolerable. It isn't.
Silver Spring, Md.
I'm old enough to remember when ads didn't run during newscasts. So, I was pleasantly surprised with last night's program. Please pass on my thanks to your sponsor- Philips. I couldn't remember the link today that was flashed on the screen: was it Amazon/Philips or something different?
Congratulations, I will become a dedicated viewer if you adopt this policy. Commercial interruptions account for too much of these broadcasts & infuriate me to the point of clicking away.
My wife and I very much liked the limited commercials that allowed the longer pieces and more news. We watch a recorded version of the news so that we can fast-forward through commercials; but because of last night's experiment, we actually took positive note of who sponsored this effort. Thanks for 'more' news.
Wonderful! I'm changing from CBS to NBC. And Brian Williams reminds me of newscasters when I was a child: like Walter Cronkite and Huntley & Brinkley. Kudos.
Pretty much as usual, I started watching the broadcast as my dinner concluded cooking. I then moved to the table about 10 minutes in. I already could feel that something was different about the this edition. The show had a "warmer" feel to it. It drew me in more. It seemed to flow better with less commercial interruption. I felt that Brian was speaking more to me, rather than just at me. The reports made much more sense to me and felt "complete," unlike the usual fare. I liked it very much. I know, it may sound crazy, but you asked.
I, too, enjoyed the newscast with minimal commercials. I usually mute every commercial which is broadcast which will soon wear out my remote there are so many commercials. My Christmas wish for 2007 is a one hour newscast with limited commercial interruptions. Thank you.
Zumbro Falls, Minn.
I'm very pleased with fewer ads. I dislike it when, in the 7-minute of ads version, there is a long news segment when the news starts, it goes to commercial, back to news for 90 seconds, then back to a commercial, back to news for 4 minutes, then back to a commercial. Often times, I abandon NBC for CNN because of my frustration with all those commercials. Yes! I like this reduced commercial load very much.
The program last evening was great. It sure saved a lot of wear and tear on my finger and the mute button.
Dear Brian, NBC & Philips, Your new "NBC Nightly News" format was wonderful. My husband and I have watched "NBC Nightly News" for over 20 years. Every night it was the same: hit the mute button on the remote and sit through 2 minutes of distasteful pharmaceutical commercials. One night last week they actually showed a rat trap commercial! How disgusting. The news items last night were more thorough. We both felt that the time we spent watching your program last night was well worth the time. Now, can you do anything about limiting commercial interruption of the local news for every community? Thank you, Philips, GE and NBC.
Dan & Sue
Sterling Heights, Mich.
You people hit a home run with this broadcast. I hope you can find a way to continue this format.
West Palm Beach, Fla.
This should be the standard by which all other newscasts should be measured. It would be nice to know that perhaps this format would be in effect on Mon, Wed, & Fridays; or at least Mon. & Friday. So much can happen over the weekend and so much happens during the week. Philips' advertising was short and to the point. Thank you.
It was "KEWL"....I only need one bathroom break. Thank you.
Wow! We loved it! "From time to time," isn't often enough. Thank you Philips.
Diamond Bar, Calif.
Great organizations take great risks. Innovative concept. Not since 9-11 have I seen a news organaztion dispense with ads.
Congratulations to NBC and Phillips for taking the step that has been needed for decades! For a refreshing change one could be focused on news for essentially the bulk of thirty minutes. My only notation is that NBC failed to adhere to the "single advertiser" as it seemed obligated to promote itself and programs on at least one occasion. I could do without those as well. It's a good start and I commend NBC for its initiative!
Very nice move, folks. I will watch NBC news exclusively if this becomes a common event.
A great innovation! Any time you do this in the future I will definitely be watching you over the competition. And I appreciated how Philips used such a light touch. It got my attention, instead of my usually mentally tuning out the typical multiple commercials in each break of the newscast. I'll be going to www.amazon.com/philips to check out the latest from Philips! One question for you, NBC: with Philips using such a light touch, why didn't you cut back on the load of promo spots during each break? Compared to the Philips spots, you ran an embarrassing ratio stack of promo material, two or three units in a row in each break and totaling more time that the sponsor's spot in each case. Why can't you contribute your part to limiting the "interruptions" in this format?
No matter what program I am watching, when a commercial comes on I use the remote and channel surf until the commercial is over. Tonight I watched the NBC Nightly News with Brian Williams in its entirety and never surfed once. I applaud Philips and hope reduced commercial load is continued on NBC Nightly News.
Rock Island, Tenn.
What a pleasure to watch the news without having to be bombarded from the pharmaceutical companies. I promise to buy a flat screen if you do it again ( not). Thanks again.
As Brian would say, F A N T A S T I C !
Manhattan Beach, Calif.
You got it right! The broadcast news must compete with online news sources that have little or no breaks in the continuity. More content is the key to keeping the viewer tuned-in and attentive even through the commercials. You have touched on the future of this competitive medium. Keep with this direction and you will not only survive, but also flourish.
University Park, Md.
This might actually bring me back to televised news instead of printed and Internet media.
LOVED IT! What a welcome relief from endless pharmaceutical ads that make me feel sicker than I did before watching the news. The more in-depth news was great, and Philips' (tasteful) ad was blessedly short. Keep doing this!
New York, N.Y.
Great change over old age medicine ads. Now go to 26 minutes of all news, and more international news similar to BBC as seen on public TV. It was great - don't stop!
Los Osos, Calif.
Less ads and more news is definitely better, like when cable was initially set up - commercial free or advertisement is aired only after each show is done - if that is at all possible!
This was a pleasant experience. Most commercials are annoying, repetitious, and obviously intended for a very immature audience. Like the Hallmark presentations, going without multiple commercial interruptions makes a much more enjoyable experience and one tends to retain what was said more effectively. I hope you can find a sponsor that will support this for the long term. Change is good and this would definitely be a good change.
Orange Park, Fla.
Fewer commercials and more news! What a radical concept. I won't have to "channel surf" any more to look for a news program that has not "gone to commercial" after one short segment. Thank you!
Mt. Pleasant, Mich.
My husband and I were both very pleased with the broadcast. We have often remarked that we wish that the news could be an hour to give time for better coverage - we end up going to PBS at 7 for more info. The shorter advertising allowed for more news - and the advertising that did come across had a greater impact. Thanks to both you and Philips.
Thank you Philips for sponsoring the newscast with less commercials. I will remember Philips when I am making a purchasing decision and see your products offered. Unfortunately, the low-key Philips commercials were destroyed by being back-to-back with NBC's own high-energy program promotions. NBC should take a cue from Philips, minimize their interruptions during the news, and try to match the tasteful delivery shown by Philips.
Thank you so much for realizing how important my time is. When I make/take time to watch the news, I want news, not noise. With the limited commercials (which were very good by the way), I could focus on what you had to say and not have to filter through all the messages that barrage you in between segments. Thank you.
New Canaan, Conn.
Great going! I usually scan CNN news on the Internet. However, when I learned that Brian Williams (my favorite) was doing a broadcast without long commercial interruptions, I took advantage. I hope this will be a new beginning for NBC, fantastic idea!
College Place, Wash.
I thought the format was very refreshing. After having come home from work it was a pleasant surprise to be able to take in more news for the day. I think the industry as a whole should adopt what I think is a very positive step toward responsible advertising. Thanks for the experience, I sincerely hope you plan on continuing to use this format.
The standard 23 minute newscast must feel so confining. As a nightly viewer, I find myself just getting into a story when it must be wrapped up to fit the time allotted. Anytime you can actually cover more events or give the more significant events greater depth, you fulfill the purpose of having a national newscast -- to inform the public! Kudos to the creative minds who came up with the "limited interruption" format, but almost more importantly it's those who were successful in convincing the network that less could be more who deserve a pat on the back! That's not easy in a stock-price driven world, but boy is it worthwhile -- thank you!
Great idea - first time I've not switched to ESPN during commercials. Congratulations to Philips and NBC. Make it permanent.
The mute button on my remote control was happy for the rest. It is used solely to mute out any and all commercials.
I LOVED IT! It is so much more effective to see the entire story play out over 3-4 minutes (60 Minutes) rather than feel like you are getting the headlines and the first two sentences of the opening paragraph. Keep up the good work Brian and team.
Great idea! Glad you found a sponsor who would go along. Hats off to Philips, I will be looking at their products this holiday season.
I absolutely love your "fewer ads, longer stories" nightly news. I'll never watch ABC and CBS again!
Diamond Bar, Calif.
How does one begin to thank an organization that takes its responsibility as a purveyor of current events with the importance it deserves? NIGHTLY NEWS, Philips Company, and Mr. Williams have provided their viewers with an alternative to all of the other broadcasts which sets the bar extremely high for these competitors. One can only hope this begins a new level of TV journalism with information having precedence over marketing and entertainment. Thank you Mr. Williams, Philips, and NBC.