Mayor Mufi Hannemann is on the mainland, leading an isle contingent of 30 representatives to promote Waikiki.
The group is in New York City marketing the state's world famous tourist district and the more than $1 billion in renovations in the area to travel agents, wholesalers and media. Next week, they will make a presentation in Los Angeles.
"Today this world-recognized destination is more inviting and spectacular than ever, and it's only going to get better," Hannemann said in a statement.
He said the level of investment and quality of improvements by both government and private industry has reinvigorated Waikiki's luster, and reinforced its standing in the upper echelon of destinations worldwide.
The trip is the start of a multiyear effort by the Hawaii Visitors and Convention Bureau to generate more business for Waikiki.
"Waikiki has a vibrant, energetic look and feel, and the industrywide improvements are creating a heightened sense of excitement for one of the world's truly iconic destinations," said John Monahan, the bureau's president and CEO.