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AT&T hires 2,000 workers for iPhone launch

AT&T Inc. said Thursday it has hired 2,000 temporary store workers to handle its much-hyped introduction of the iPhone, the first cell phone from iPod music player maker Apple Inc.
Apple, Steve Jobs, iPhone
An image of an Apple iPhone with the planned release date of June 29 shown during Apple CEO Steve Jobs keynote address at the Apple World Wide Developers Conference in San Francisco, Monday, June 11, 2007. (AP Photo/Paul Sakuma)Paul Sakuma / AP
/ Source: Reuters

AT&T Inc. said Thursday it has hired 2,000 temporary store workers to handle its much-hyped introduction of the iPhone, the first cell phone from iPod music player maker Apple Inc.

AT&T will be the only carrier to offer the device when it goes on sale June 29. AT&T and Apple said they plan to start selling the device starting at 6 p.m. local time in cities across the country.

AT&T spokesman Mark Siegel said the company hired the extra summer staff for its 1,800 stores in anticipation of ”significant demand” for the device. AT&T’s wireless division employs a total of about 58,000 people.

The iPhone, announced in January, combines a music and video player with a Web browser and a touch-sensitive screen in place of a keyboard.

AT&T sales staff have received a total of 100,000 hours of training to sell the device, at “the high end of the normal range” with an average of six hours per employee, said Siegel.

Apple, which plans to start selling the phone in all of its 162 retail stores on June 29, did not disclose any plans around training or staffing for the launch.

Apple will also start selling the phone online on the launch date, but AT&T will sell only in its stores at launch.

“This is such an important product we want to make sure people are fully informed,” when they buy it, said Siegel.

AT&T stores will close locally at 4:30 p.m. on that Friday to prepare for the launch, then reopen at 6 p.m. until 10 p.m. that night, according to Siegel.

“We want to free people from the rush of what they would normally encounter on a busy day,” he said.

AT&T, which is requiring iPhone shoppers to sign up for a two-year contract, has not yet revealed the service fees it will charge iPhone customers. The iPhone will cost $500 or $600, depending on the storage space in the phone.