Motorola Inc. started selling the next generation model of its popular, ultra-slim Razr cell phone in South Korea Friday, ahead of a global launch scheduled for July.
“We’re releasing our new phone in the Korean market first in recognition of tech-savvy and fashion-aware Korean consumers,” Motorola Korea Inc. said in a statement.
The new phone, called “Razr2,” will be available via SK Telecom Co., Korea’s largest wireless carrier by revenue. It retails at about $630 before handset subsidies, Motorola said.
The world’s second-largest handset maker by sales, unveiled the new cell phone last month in a bid to resurrect its ailing handset business. The new phone has a slimmer frame, larger screen and improved call quality compared with its predecessor.
Schaumburg, Illinois-based Motorola has sold nearly 100 million Razr phones, but has struggled to find a successor to it.
Motorola accounted for 11.5 percent of the Korean handset market as of the end of April. Samsung Electronics Co. held 55 percent and LG Electronics Inc. had 19 percent, according to Korea-based ATLAS Research Group.