NBC News said Tuesday it is creating its own in-house firm, Peacock Productions, to make nonfiction programming available to various cable networks.
It essentially expands upon the work being done by producers and correspondents at "Dateline NBC." The broadcast's executive producer, David Corvo, will be executive vice president of Peacock Productions.
Besides the newsmagazine, Peacock Productions is making several documentaries and series for MSNBC. It is also making series for ESPN, the History Channel and the Sundance Channel.
NBC's long-form unit has made programming for the Sci-Fi channel, Court TV, Bravo, TLC, USA, Spike and VH1 in the last few years.
(MSNBC.com is a joint venture of Microsoft and NBC Universal News.)
The new Peacock Productions also has two pilots in the works for reality series: "Busted," about an all-female detective agency, and "Wild Bill Stanton," about a former policeman who became a security expert teaching families how to protect themselves.
"The creation of Peacock Productions will not only enable us to reach more people in new ways and places, but it also underscores how we are transforming from a news organization into a news and information organization," said NBC News President Steve Capus, who will also be Peacock's president.
Meanwhile, NBC News also said it was working with Thought Equity Motion to make decades of news footage available for sale digitally to businesses and producers.
NBC News is a part of NBC Universal, which is owned by General Electric Co.