IE 11 is not supported. For an optimal experience visit our site on another browser.

Nokia bets on mobile social communities

Nokia plans to build social networking technology acquired with U.S. firm Twango into its key S60 software, enabling it to bring community features faster to a wide range of phones, a company official said.
/ Source: Reuters

Nokia plans to build social networking technology acquired with U.S. firm Twango into its key S60 software, enabling it to bring community features faster to a wide range of phones, a company official said.

The world's top cell phone maker, Nokia, announced in July the deal to buy Twango — a service which allows users to share photos, video or audio files — as it bets on a take-off of cell phone versions of hugely popular social networking sites.

"We are going to integrate it with our S60 platform," Stephen Johnston, senior business development manager at Nokia, said in a speech to a trade fair in Helsinki.

When asked about social networking and the role of communities in Nokia's future, he said: "It's really going to be the underlying layer, across everything."

Nokia hopes mobile social networking sites — which allow increasing swathes of the world's population to keep in touch with friends online — will eventually encourage people to use the Internet on their cell phones with as much enthusiasm as they do on computers.

"Its seems that for many, virtual communities are the closest ones," Jorma Ollila, Nokia's chairman, said at the fair.

Last week, Nokia unveiled a new music store and gaming service, and said it would wrap them with a navigation offering into an Internet service platform under the new brand "Ovi," a Finnish word for "door."

"In the future the services will certainly expand. It is open, so it offers opportunity also for other service developers," Ollila said.

Nokia's S60 software platform is used extensively in Nokia's line-up of mid- to high-end phones, but also in advanced handsets of LG Electronics and Samsung Electronics.

Its closest rival is Microsoft's Windows Mobile.