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Audio:  Ad planet

Hear an interview with journalist Mark Tungate about the history of advertising.

In his book Adland: A Global history of advertising, Mark Tungate tells the stories of the people and contexts behind the development of the world-wide advertising industry, highlighting key figures, key events and influential hot spots around the world.

Tungate joined's Will Femia on the phone to talk about trends in advertising and to share some of the insights contained in his book.

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