It's hard enough to sift through the glutton's feast of product news from the Consumer Electronics Show, but let's see if you can stomach this one.
USB key chain drives already come in wacky shapes like sushi or mini hamburgers, but at this year's CES, one company hyped its gizmos as "tasty" storage without the plastic food accouterments.
A new "delicious" line of Signature Mini USB 2.0 Portable Drives by Fabrik Inc.'s SimpleTech brand comes in "blueberry, black cherry, cool mint, kiwi, marshmallow, bubblegum and espresso" colors in a sleek, "scrumptious" package by Ferrari-designer Pininfarina.
The "velvety smooth" enclosure will create a "savory addition" to retail storage aisles or make consumers "crave" to get one, Fabrik said.
The mini drive also hits a "sweet spot" as one of the first portable storage products to come with an automatic online backup service. Users get up to 2 gigabytes of online storage for free or an unlimited amount of storage for $4.95 a month. The drive will be available in February in capacities ranging from 120 gigabytes for $119.99 to 320 gigabytes for $229.99.
SanDisk Corp. also showed off at CES an automatic online backup service for its new 4 GB Cruzer Titanium Plus USB keychain drive — but its marketing folks skipped the gastronomic plugs.