HBO is rolling out a new service Tuesday to allow subscribers to the premium cable channel to watch HBO programs, movies and sports shows on their computers.
The service will be offered first in Milwaukee and Green Bay, Wis., through HBO's sister company Time Warner Cable, which is also part of the Time Warner Inc. media conglomerate. HBO is in talks to expand the service to other areas and also to other cable providers.
Only available to HBO subscribers who also use Time Warner Cable for high-speed Internet access, the new service will allow viewers to watch HBO programming on their computers using a special video player program.
Viewers can either download shows to their computers or begin watching them almost immediately online, similar to a video-on-demand program on cable TV.