Electronics retailer Best Buy Co. said Monday that it will pay part of customers' monthly bill when they sign up for DirecTV plans, in an effort to boost customer awareness of high-definition television.
The company will pay $30 per month for 12 months when a customer buys a DirecTV high-definition access plan as well as an high-definition television $999 or higher at a Best Buy store.
It will pay $30 for six months when a customer buys a DirecTV access plan and an HD television priced under $999.
It will pay $30 for three months when activating any new DirecTV service.
Best Buy is footing the entire bill, the company said.
As the popularity of flat-panel TVs grow, promotion is a way to raise awareness about high-definition television programming, the company said.
The promotion runs until June 24.