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Conservation from the heart: A solar bra

Ladies, take your battle for the environment a little closer to your heart with a solar-powered bra that can generate enough electric energy to charge a mobile phone or an iPod.
/ Source: msnbc.com staff and news service reports

Ladies, take your battle for the environment a little closer to your heart with a solar-powered bra that can generate enough electric energy to charge a mobile phone or an iPod. Oh, it also has pouches to store water so you don't have to carry around environmentally unfriendly plastic.

Lingerie maker Triumph International Japan Ltd unveiled its environmentally friendly, and green colored, "Solar Power Bra" on Wednesday in Tokyo.

It features a solar panel worn around the stomach.

But the panel requires light to generate electricity and the concept bra will not be in stores anytime soon, said Triumph spokeswoman Yoshiko Masuda, as "people usually can not go outside without wearing clothes over it."

Still, it does send the message of how lingerie design could help reshape consumer items, Masuda said, adding that the bra should not be washed or exposed to a rainy day to avoid damaging it.

Being eco-friendly is now fashionable in Japan, and the "Solar Energy Bra" follows the company's other green-themed undergarments that include a bra that turns into a reusable shopping bag and one that featured metal chopsticks to promote the use of reusable chopsticks.

"It is very comfortable and I can really feel involved in eco-friendly efforts as well," model Yuko Ishida said.

The bra is also equipped with pads designed to hold water, resembling mini drink pouches, in order to reduce the usage of cans and plastic bottles. It doesn't hurt that the pouches also help fill out certain chest areas.

The bra was revealed just prior to the Hokkaido Toyoko Summit, where ministers from the Group of 8 developed nations will address environmental issues.