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Apple’s Jobs: Reports of my death exaggerated

Apple Inc. CEO Steve Jobs is joking about the speculation on his health.
Image: Steve Jobs
Apple CEO Steve Jobs appeared thin but energetic as he announced a new version of iTunes and new iPods.Paul Sakuma / AP
/ Source: The Associated Press

Apple Inc. CEO Steve Jobs joked about the speculation on his health Tuesday, kicking off an Apple event by flashing a message on a screen that “The reports of my death are greatly exaggerated.”

Jobs played off the famous Mark Twain quote in referring to obituary preparedness on him that was accidentally posted by Bloomberg News and then retracted. News outlets regularly prepare obituary material on famous people.

Questions about Jobs’ health swirled after he appeared gaunt at a recent Apple event. Apple has since said Jobs, 53, a survivor of pancreatic cancer, suffered from a bug and is better.

He appeared thin but energetic Tuesday as he detailed changes in Apple’s lineup of iPods and the iTunes music service.