JetBlue Airways Corp. said Thursday it is considering launching a premium snack service, although the company hastened to add that it will still offer free snacks.
Forest Hills, N.Y.-based JetBlue already offers a "premium" drink service that includes VitaminWater and Rockstar Energy Drinks for $3.
Speaking at an investors conference, Chief Financial Officer Ed Barnes said the carrier will consider charging extra fees, but insisted that it will not look to charge customers for basic items.
"Our core product is something we would like to protect," Barnes said. "While we are looking at a premium snack offering, it's safe to say that you're snack bag is safe."
JetBlue also charges for items including extra legroom and pillows and blankets.