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Disney to offer free admission on birthdays

Walt Disney Co said on Thursday its U.S. parks will offer free tickets to parkgoers on their birthdays in 2009 to capitalize on a consumer trend for marking important life events with vacations.
/ Source: Reuters

The Walt Disney Company said on Thursday its U.S. parks will offer free tickets to parkgoers on their birthdays in 2009 to capitalize on a consumer trend for marking important life events with vacations.

The Disneyland and Walt Disney World Resorts also will offer new park experiences geared to the celebration theme, including street parties, video dance parties and barbecues, the company said.

Holders of annual passes can receive other incentives, such as FastPass tickets for rides, which cut down the time spent waiting in lines, or a "birthday fun card" of a value equivalent to a free admission ticket.