Getting into the Madison Avenue Advertising Walk of Fame is so easy, even a caveman can do it.
The Geico Caveman and the Serta Sheep advertising icons have been elected to the Walk of Fame in midtown Manhattan after online voting by the American public.
The U.S. Postal Service slogan “We Deliver For You” and the UPS tagline “What can Brown do for you?” also were inducted Monday, the first day of Advertising Week.
The Madison Avenue Advertising Walk of Fame was created by Advertising Week, a weeklong gathering of marketing professionals. Organizers have filled the Walk of Fame with bronze plaques and lamppost banners honoring such past inductees as Tony the Tiger, the Pillsbury Doughboy, the Geico Gecko, Colonel Sanders and “Where’s the Beef?”