TODAYshow.com, the award-winning lifestyle site for America’s number one morning show, has appointed Catherine Captain as its general manager. In this newly created role, Captain will drive the strategic planning, content partnerships and marketing for this leading site that generates more than 17 million unique visitors each month.*
“Millions of people start their morning with TODAY - one of the most powerful brands in media," said Captain. "Consumers love TODAYshow.com because they can access all of the great information from the broadcast and so much more anytime. We’ve seen tremendous growth online and I'm honored to build upon this momentum.”
“TODAYshow.com has emerged from msnbc.com as a popular, branded destination that merits its own management team to maximize its potential. Catherine Captain’s marketing background and management abilities make her the ideal leader for the site,” said Charlie Tillinghast, president of msnbc.com.
Prior to joining msnbc.com’s corporate executive team in 2005 (a role she will maintain), Captain was a marketing executive at USA TODAY. Under her leadership, msnbc.com’s “A Fuller Spectrum of News” brand campaign won more than a dozen prestigious marketing, planning and creative awards. Captain received her master’s degree in Integrated Marketing Communications from Northwestern University and her undergraduate degree in English and Journalism from the University of Iowa.
TODAYshow.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC’s TODAY show, the site offers a behind-the-scenes blog with anchors and regular expert columns on everything from food and wine to travel, fashion and relationships. TODAYshow.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. The site’s message boards, blogs and user-generated content connect members of the TODAY community and allows visitors to share advice and opinions.
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE). Msnbc.com was the number one Current Events and Global News site with more than 43 million unique visitors in September, 2008. Source: Nielsen Online.
*Source: Omniture SiteCatalyst