A new deal between Google Inc. and Hallmark Channel allows advertisers to place ads on Hallmark's namesake and movie channels through the Internet search operator, the companies said Wednesday.
Terms of the agreement were not disclosed.
Starting early next year advertisers will use the Google TV Ads platform to place ads on Hallmark Channel and Hallmark Movie Channel. The platform will also provide viewership data that will allow advertisers to make real-time adjustments to their placements.
Hallmark Channel was viewed in 86 million U.S. homes in November and plans to run more than 30 original movies in 2009. Hallmark Movie Channel shows classic movies, presentations from the Hallmark Hall of Fame library, Hallmark Channel original movies and special events.
Hallmark Channel is owned by basic cable network Crown Media Holdings Inc.