This year's edition of EA Sports' "Madden NFL" video game will feature two cover athletes: Pittsburgh Steelers safety Troy Polamalu and Arizona Cardinals receiver Larry Fitzgerald.
The shared cover of "Madden NFL 10," which arrives in stores Aug. 14, has something for everyone: Polamalu is a defensive AFC player and Fitzgerald an offensive NFC player.
Both played in last season's Super Bowl, which the Steelers won in a 27-23 nail-biter. Both athletes are known for their long, helmet-defying hair.
EA's football franchise is feared for its mysterious "Madden curse": Previous cover models like Donovan McNabb, Shaun Alexander and Vince Young have suffered injuries during their "Madden" season.