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Reality Show Gets New Partners

WDIV-TV, Blue Cross Blue Shield of Michigan and The Parade Company have teamed up to launch The Biggest Loser: Detroit Edition.
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WDIV-TV, Blue Cross Blue Shield of Michigan and The Parade Company have teamed up to launch The Biggest Loser: Detroit Edition. The contest consists of six Metro Detroiter’s competing in a 12-week weight loss challenge that will be featured on www.ClickonDetroit.com.

“By partnering with Blue Cross Blue Shield and The Parade Company, we’re confident that this is a great opportunity for our entire community to begin a new focus on healthy living,” said Marla Drutz, WDIV vice president and general manager.

Throughout the competition, the contestants will speak with a health coach weekly who will help guide them to a healthy lifestyle and give them nutrition and exercise advice. Together, BCBSM and WDIV will track the progress of each contestant on ClickonDetroit.com, through blog and video posts.

“The Blues are committed to Michigan’s health through our unique mission and believe in supporting healthy lifestyles,” said Ken Dallafior, BCBSM senior vice president of group sales and corporate marketing. “That’s why we’re proud to join in forces with WDIV-TV and The Parade Company for the Biggest Loser: Detroit Edition contest.”

On Nov. 26, one of the six contestants will be named the winner of the contest. They will win various prizes such as a Nintendo Wii and Wii Fit, gift certificates for a new wardrobe, exercise equipment and more. The winner will also be named an Honorary Grand Marshall of the parade and ride on a float during America’s Thanksgiving Parade.

The fitness contest is based on the NBC reality series The Biggest Loser, which premiers on Sept. 15. The Biggest Loser: Detroit Edition kicks off on Aug. 31.