Discount chain Sam's Club is venturing into the world of liquor, launching a new store-brand vodka this month in more than 240 stores.
The company, a subsidiary of Wal-Mart Stores Inc., says the Sam's Club store brand Member's Mark will add a premium French vodka under the name Rue 33. The vodka will sell in 1.75-liter bottles for about $28. It will be on shelves by the end of January.
Store-brand spirits are unusual, though Sam's competitor Costco has its own Kirkland label of vodka, scotch, tequila, wines and beer.
Vodka is the most popular spirit in the U.S., reaching $4.49 billion in revenue in 2008.