In a broadcast first, TODAY is giving viewers unprecedented access to its set at the Olympics Winter Games. TODAYshow.com will feature live, 360-degree, interactive video that allows consumers to view the TODAY set on Vancouver’s Grouse Mountain. Viewers can enjoy the Olympic set from the same perspective as Matt, Meredith, Ann, Al and Natalie. TODAYshow.com will feature the live video stream from 7 a.m. to 10 a.m. (EST) on February 17 and 18, 2010.
Viewers can watch TODAY in 360. TODAYshow.com will feature one live video stream that alternates between two 360-degree cameras. One live stream provides viewers with interior views of the TODAY set in Vancouver and the other live stream captures the action outside the Grouse Mountain studio. In addition to live streams, selected segments will be available on TODAYshow.com following each broadcast. TODAYshow.com is using new imLIVE™ technology, created by Immersive Media, which allows viewers to see what's happening in and around the TODAY set - right from their computers. Immersive Media is a pioneer of 360-degree video, and its technology is helping TODAYshow.com deliver a one-of-a-kind interactive experience to its audience.
“TODAYshow.com offers viewers exciting ways to immerse themselves in the news. With the live video stream on the set in Vancouver, they can control the view and experience one of the biggest events of the year right from their computer,” said Catherine Captain, VP of Marketing for the Msnbc Digital Network. “We love giving viewers an insider’s perspective that they won’t find anywhere else.”
“TODAY is known for providing its audience with a window to the world. We are thrilled to give viewers a new way to experience TODAY with imLIVE 360-degree web videos. This technology truly puts the viewer in the director’s chair,” said Larry Logan, chief marketing officer, Immersive Media. “The audience will see interviews with athletes, on-set antics amongst the anchors and more in a fresh new powerful way.”