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Boxer's new strategy: Go after the 'bad hair' vote

Image: Senate Democrats Hold Special Caucus On Clean Energy
U.S. Sen. Barbara Boxer, D-Calif. speaks during a news conference on clean energy, June 17, 2010 in Washington, DC. Boxer is on a state-wide campaign tour seeking a fourth term in the Senate. Mark Wilson / Getty Images
/ Source: The Associated Press

Sen. Barbara Boxer thinks she might have a winning strategy: Go after the "bad hair" vote.

The three-term Democratic senator was in Sacramento on Wednesday on the second day of a statewide campaign tour highlighting job creation. She told The Associated Press she felt her campaign had the proper response after her opponent, Republican Carly Fiorina, was caught June 9 on an open microphone describing the three-term senator's coif as "so yesterday."

At the time, Boxer's campaign said the senator would rather talk about jobs than her hair. On Wednesday, Boxer joked about revising that stance.

"I was thinking, what if every single person whoever had a bad hair day, male or female, voted for me? I'd win my a landslide," Boxer quipped while riding in a van on her way to a press conference at Sacramento International Airport. "So I decided I'm going after the bad hair vote."

Fiorina has said she was quoting a friend when she was caught on an open microphone back a day after winning the Republican primary. She was prepping for an interview with Sacramento's KXTV when she was recorded laughing loudly while making fun of Boxer's hairstyle.