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After a competitive search, MSNBC has entered into an agency-of-record relationship with innovative communications company mono. Mono will be MSNBC’s creative and strategic partner for marketing campaign development and advertising efforts.

“Mono has a strong track record of success and we’re thrilled to have them as our strategic and creative partner." said Sharon Otterman, Chief Marketing Officer of MSNBC. “The MSNBC audience is passionate and we’re poised for tremendous growth with further investment in our brand.”

The Minneapolis-based company has a long track record in the network brand space. Mono is credited with helping USA Network achieve the No. 1 most-watched cable channel position with its “Characters Welcome” branding campaign nearly five years ago and was recently named one of the best small agencies in the country by “Advertising Age.”

“We’re thrilled to help MSNBC continue the momentum. The network is poised to truly set itself apart in the crowded and competitive news space,” said mono Managing Partner James Scott.


Built on the worldwide resources of NBC News, MSNBC defines news for the next generation with world-class reporting and a full schedule of live news coverage, political analysis and award-winning documentary programming -- 24 hours a day, seven days a week. MSNBC's home on the Internet is delivers a fuller spectrum of news.  Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer's platform of choice.  

Members of the media can get more information about MSNBC and its programming on or the NBC Universal Media Village Web site at


Michael Hart, Chris Lange and Jim Scott opened mono in 2004 with the belief that simpler is better. mono is a Minneapolis-based company that believes in the power of simplicity, putting it to work to create innovative communications for clients that include Apple, Rolaids, Herman Miller, Mrs. Meyer’s Clean Day, Blu Dot, General Mills, Sesame Street, and the Harvard Business School. For more information, go to