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Drinks Americas Announces the New York Pigeon as Mascot for Rheingold Beer

/ Source: GlobeNewswire

WILTON, Conn., Aug. 30, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of iconic beverage products, today announced the selection of the mascot to be associated with Rheingold Beer, New York's Original Beer since 1883. Rheingold Beer has been famous for associations with icons ranging from John Wayne, Leo Durocher, Nat King Cole and Louis Armstrong. The beer however has never had a mascot like many other beverage products in today's competitive arena.  After extensive input from numerous focus groups and a range of New Yorkers, Rheingold Beer has selected the New York Pigeon as its official mascot.

Rheingold Beer is now being produced in 12 oz cans and should be found on local shelves and retail outlets in Metro New York in September. Please visit our website at for more info.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka.  Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

The Drinks Americas Holdings, Ltd. logo is available at

For further information, please visit our new websites at and

The Rheingold Beer logo is available at .

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Drinks Americas, Inc. Charles Davidson 203-762-7000 CEOcast, Inc. Dan Schustack 212-732-4300