Second Quarter Earnings Report Net Profit Gain Supported by Strong International Sales

/ Source: GlobeNewswire

WALNUT CREEK, Calif., Aug. 30, 2010 (GLOBE NEWSWIRE) -- DM Products, Inc. (Pink Sheets:DMPD)  (), which has the exclusive marketing rights to the Banjo Minnow Fishing Lure System, and in association with Tristar Products (), announced today that the second quarter year to date earnings resulted in a 27% royalty revenue increase over the same period last year. Royalties earned were over $201,000.

"After closing 2009 in the black, we are pleased that the first half of 2010 continued to show a profit," said Kurt Cockrum, President and Chairman of DM Products, Inc., "with the expected seasonal slow first quarter sales, the second quarter brings us right back on track. If sales continue at the present pace, we can expect to exceed last year's numbers." Cockrum added, "Since domestic sales in the fishing industry are down across the board, the company has focused on international sales, with over 70,000 units sold so far in 2010."

"Things continue to move forward with our new 'Aliano Westlake Village' personal care products division as well, and we expect our S-1 approval at any time.  We have confidence in our business plan and believe we have positioned ourselves for success in 2011."

DM Products, through its wholly owned subsidiary, Direct Success, Inc., develops, finances, produces, markets, and distributes unique and innovative health, beauty, fashion, fitness and other products for sales through infomercial marketing and distribution channels. DM Products recently established a new, wholly owned Personal Care Products Division, "Aliano Westlake Village," which will provide high quality and unique perfume and fragrance products to the market. AWV will be led by CEO Robert Aliano, world famous Fragrance expert.

The Banjo Minnow Fishing Lure System is a 158-piece collection of special minnow lures, hooks, weed guards and an instructional video, which revolutionized the sport of fishing. Developed by renowned tournament and sport fisherman, Wayne Hockmeyer, the Banjo Minnow is the number one best selling fishing lure system in America.

The DM Products, Inc. logo is available at

This press release includes certain statements that fall within the definition of "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Any such statements are subject to risks and uncertainties, overall economic and market conditions, competitors' and clients' actions, and weather conditions, which could cause actual results to differ materially from those anticipated. Accordingly, such statements should be considered in light of these risks. Any prediction by DM Products is only a statement of management's belief at the time the prediction is made. There can be no assurance that any prediction once made will continue thereafter to reflect management's belief, and DM Products does not undertake to update publicly its predictions, whether as a result of new information, future events or otherwise.

More information can be found on the company website, or email 925 943 2090

CONTACT: DM Products, Inc. 925-943-2090