DigitalPost Interactive Completes Acquisition of Rovion Inc., Enters Rich Media Advertising Market

/ Source: GlobeNewswire

IRVINE, Calif., Sept. 1, 2010 (GLOBE NEWSWIRE) -- DigitalPost Interactive (OTCBB:DGLP) ( ), a leader in the digital media-sharing and social networking space, today announced that its acquisition of Rovion, Inc. (), the Boston-based inventors of the InPerson™ virtual spokesperson ad unit and industry leading innovators of rich media advertising, closed on August 31, 2010.

To learn how DigitalPost's acquisition of Rovion will add complementary technology and gain immediate entry into the digital advertising market, watch the slideshow presentation at .

DigitalPost Chief Executive Michael Sawtell commented: "We are pleased that the acquisition has been completed and are excited about this new business opportunity. Beginning today, we are a combined company which will have an immediate positive impact on our revenues. We are also beginning the process of integrating our operations which is expected to improve efficiencies in the fourth-quarter this year."

DigitalPost, as a combined company, will now provide digital media-sharing and advertising platform solutions and services through two operating divisions: a digital consumer group focused on the $20 billion digital media-sharing market; and a digital advertising group focused on the $40 billion online advertising market.

DGLP's new digital advertising group will feature the Rovion ad platform, the InPerson video format and related video production, hosting and management services. According to eMarketer, spending on online video advertising is projected to grow at an annual rate of almost 100% over each of the next four years.

About DigitalPost Interactive

DigitalPost Interactive is a SaaS (Software as a Service) and application provider that delivers B2B and B2C digital media-sharing solutions that are both easy to offer and easy to use. The company's visually-stunning, user-friendly Web 2.0 technology gives consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.

Completely scalable and re-brandable, DigitalPost Interactive's technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new Internet opportunity. For more information about DigitalPost Interactive or its consumer site, please visit

About Rovion

Rovion, Inc. is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson™ video spokesperson ad unit. Rovion is headquartered in Boston, Massachusetts. For more information about Rovion, please visit .

Safe Harbor Statement

This press release contains forward-looking statements that may be subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding the acquisition, business estimates, future contracts, future financial performance and results of operations, including the number of recurring subscribers, revenue growth, cost of revenues, operating expenses, interest expense, net loss and cash flow. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that may cause actual results to differ materially from those projected or suggested in the forward-looking statements may be found in Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K filed with the U.S. Securities and Exchange Commission.

CONTACT: DigitalPost Interactive, Inc. Investor Relations Thad Morris 866-492-3888