IE 11 is not supported. For an optimal experience visit our site on another browser.

New Business Model Lets Start-ups and Small Companies "Borrow" Senior Level Marketing and Public Relations Expertise

BOSTON, Sept. 1, 2010 (GLOBE NEWSWIRE) -- Interimarketing is a new solution for small to midsized companies that lack the resources to develop and implement comprehensive marketing programs to reach the next level of growth. Interimarketing lets clients borrow an Interim Director of Marketing (IDM) along with a team of experienced copywriters, designers, programmers, and public relations professionals to support and manage strategic sales and marketing programs. Essentially, the service provides companies with the equivalent of a full-time marketing department at a fraction of the cost.
/ Source: GlobeNewswire

BOSTON, Sept. 1, 2010 (GLOBE NEWSWIRE) -- Interimarketing™ is a new solution for small to midsized companies that lack the resources to develop and implement comprehensive marketing programs to reach the next level of growth. Interimarketing lets clients borrow an Interim Director of Marketing (IDM™) along with a team of experienced copywriters, designers, programmers, and public relations professionals to support and manage strategic sales and marketing programs. Essentially, the service provides companies with the equivalent of a full-time marketing department at a fraction of the cost.

"The pressure of today's economy has fiscally handicapped many companies and their ability to hire a full-time director of marketing along with all the resources required to implement meaningful and sustainable marketing programs," says Meghan O'Sullivan, founder of Interimarketing. "Interimarketing will 'jump-start' their sales and marketing by providing a senior level point person to coordinate efforts, along with a proven marketing department.  We are able to minimize the number of hours and resources clients spend on coordinating marketing efforts, while also minimizing their costs."

Interimarketing Engagement

Following an initial meeting, Interimarketing develops a plan and budget for completing any combination of tasks. Interimarketing provides each client with senior level point person who has relevant experience in their industry to oversee the implementation of the plan. A typical engagement can range from three months to twelve months depending on the size and need.  

About Interimarketing

Interimarketing was launched in 2010 in response to a growing number of companies that need comprehensive marketing programs and services, but don't have marketing leadership and/or internal resources to implement them. Interimarketing has experience in developing and implementing profit driving marketing campaigns for clients in a cross section of industries including medical device, healthcare, enterprise software, consumer electronics, economic development and professional services. Interimarketing is a service of O'Sullivan Communications, Inc. an award-winning marketing and public relations firm founded in 1991.  

For more information log-on to or call 978-264-0707x204

CONTACT: O'Sullivan Communications, Inc. Meghan O'Sullivan 978-264-0707x201 meghan@interimarketing.com