eFuture Schedules 2010 Second Quarter Release on Wednesday, September 15, 2010

/ Source: GlobeNewswire

BEIJING, Sept. 1, 2010 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) ("eFuture" or the "Company"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it will release its financial results for the quarter ended June 30, 2010 after the U.S. market closes on Wednesday, September 15, 2010.

The earnings press release will be available on the investor relations page of the eFuture website at http://www.e-future.com.cn/eng/newslist.asp?lm=36&lmname=LM2 .

Following the earnings announcement, eFuture senior management will host a conference call on Thursday, September 16, 2010 at 5:00 am (U.S. Pacific) / 8:00 am (U.S. Eastern) / 8:00 pm (Beijing) to discuss the Company's 2010 second quarter financial results and recent business activity. The conference call may be accessed by dialing:

Please dial in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following numbers until Thursday, September 23, 2010:

Additionally, a live and archived webcast of the conference call will be available on the investor relations section of eFuture's website at .

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft and JDA. For more information about eFuture, please visit .

CONTACT: eFuture Information Technology Inc. Troe Wen, Company Secretary +86 (10) 5293 7699 ir@e-future.com.cn Taylor Rafferty Investor Relations (Hong Kong) Ruby Yim +852 3196 3712 efuture@taylor-rafferty.com Investor Relations (U.S.) Mahmoud Siddig +1 (212) 889 4350 efuture@taylor-rafferty.com